Senior Marketing Specialist (w/m/d)

About This Opportunity

We are representing a confidential B2B software client based in Hamburg, seeking a Senior Marketing Specialist to strengthen their marketing capabilities. In this role, you will take ownership of integrated marketing campaigns that drive lead generation, support international business growth, and strengthen market presence across digital and offline channels.

You will develop targeted content and campaigns, coordinate marketing initiatives with cross-functional teams, and ensure consistent communication of products and services. Working closely with Product Management, Sales, and other internal stakeholders, you'll shape marketing programs that address customer and partner needs while advancing go-to-market strategies.

This position requires residency in Germany and very good German and English language skills (written and spoken). Occasional travel to trade fairs, conferences, customer events, and internal meetings will be part of the role.

Responsibilities

• Plan, implement, and measure integrated B2B marketing campaigns across digital and offline channels to generate qualified leads and support revenue goals
• Develop and execute account-based marketing (ABM) campaigns that strengthen brand awareness and drive customer acquisition
• Manage marketing campaigns and projects independently, including target audience definition, timelines, approvals, implementation, and follow-up
• Create and coordinate website content, articles, newsletters, case studies, presentations, campaign materials, and sales enablement content
• Translate complex software products and technical topics into clear, compelling marketing messages
• Implement targeted marketing activities for specific industries, customer segments, products, and business priorities
• Collaborate closely with Sales and Business Development on lead generation, target account activities, and customer acquisition
• Coordinate with Product Management and service teams regarding product developments, customer use cases, and market requirements
• Plan and coordinate trade fairs, conferences, webinars, customer events, and related communication activities
• Manage external agencies and service providers, including briefing, quality assurance, and timeline management
• Monitor marketing performance and prepare KPI-based reports with improvement recommendations
• Lead lead management, lead nurturing, and marketing automation processes
• Conduct market, competitor, and target audience research while continuously improving marketing processes, tools, and reporting structures

What We're Looking For

• At least five years of professional experience in B2B marketing, digital marketing, content marketing, campaign management, or product marketing
• Proven track record of independently planning, implementing, and evaluating integrated marketing campaigns
• Understanding of account-based marketing (ABM) program structure and execution
• Experience with marketing activities that support lead generation, customer acquisition, and business growth
• Strong content development and copywriting skills, with ability to communicate complex technical topics clearly
• Experience marketing software products, IT solutions, or consulting services, ideally in an international B2B environment
• Industry experience in Energy, Chemicals, logistics, or industrial software is advantageous
• Strong understanding of websites, email marketing, social media, online campaigns, and marketing automation
• Experience developing customer-focused content, campaign materials, and sales enablement materials
• Proven ability to collaborate with Sales and Business Development on lead generation and growth initiatives
• Capability to translate business priorities, market requirements, and customer needs into effective marketing activities
• Experience with marketing analytics, campaign performance measurement, and KPI-based reporting
• Proficiency working with CRM, content management, email marketing, and analytics systems
• Strong project management, organizational, and stakeholder management skills
• Structured, reliable, results-oriented approach with high ownership and attention to detail
• Very good German and English skills (written and spoken)
• Willingness to travel occasionally
• Relevant degree or comparable qualification
• Residency in Germany required

Note: This is not an entry-level position. We particularly welcome applications from candidates with substantial B2B marketing experience. Candidates aged 50+ are explicitly encouraged to apply.

How We Work With You

Our talent team at Get A Job.ai partners with exceptional organizations to connect them with outstanding professionals. When you apply through our platform, a dedicated recruiter will review your qualifications and conduct an initial screening. If there's a strong match, we'll submit your profile to our client for consideration. Please do not contact the client directly—all communication flows through Get A Job.ai to ensure a professional, coordinated process.

Pay

Pay details will be discussed during the screening process with our recruiting team.

Equal Employment Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from all qualified candidates regardless of age, background, or experience level.