- Full Time
- Rockville, Montgomery County
- 101400-154700 USD / Year
MSD Careers
MSD Careers is hiring a Product Marketing Manager to drive strategic market positioning and omnichannel campaign execution in Rockville, Montgomery County. This full-time role offers the chance to shape how products are positioned, marketed, and sold in the marketplace.
About the Role
The Product Marketing Manager leads the development and launch of strategic campaigns across multiple channels, reaching key market segments and buyer personas. You'll maintain unified product positioning that stands out in a competitive landscape while empowering the sales team with the messaging and materials needed to drive results.
What You'll Do
- Develop and execute integrated, omnichannel marketing campaigns targeted at specific market segments and buyer personas
- Establish and maintain differentiated product positioning that outperforms competitive alternatives
- Create messaging frameworks and marketing materials that align sales and marketing execution
- Equip sales teams with positioning resources, talking points, and collateral to support product communication
- Analyze competitive dynamics and market trends to refine positioning strategy
- Partner cross-functionally with product, sales, and marketing leadership on go-to-market initiatives
- Measure campaign effectiveness and iterate strategies based on market performance
What We're Looking For
- Proven track record in product marketing, with experience developing and executing successful campaigns
- Strong expertise in market segmentation, buyer persona development, and competitive positioning
- Exceptional ability to communicate complex product value in compelling, market-focused language
- Experience collaborating across product, sales, and marketing functions to drive aligned execution
- Strong project management skills with ability to juggle multiple campaigns and initiatives
- Data-driven mindset with comfort using analytics to inform strategy and demonstrate ROI
How to Apply
To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
To apply for this job please visit www.adzuna.com.
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Working in Rockville, Montgomery County
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Maryland is a state in the Mid-Atlantic and Southeastern regions of the United States. It borders Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east, as well as with the Atlantic Ocean to its east, and the national capital and federal district of Washington, D.C. to the southwest. With a total area of 12,407 square miles (32,130 km2), Maryland is
- Elevation 133m (436 ft)
Source: Wikipedia (state)
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