Paid Media Manager

Benevity is hiring a remote Paid Media Manager based in Toronto, Ontario to lead the technical engine behind our paid and organic growth programs. If you thrive at the intersection of campaign strategy, channel execution, and analytics, this role puts you at the center of how Benevity drives pipeline.

About the Role

As the Paid Media Manager at Benevity, you'll be the technical strategist powering our inbound demand across paid and organic channels. Reporting to the Sr. Manager, Digital Marketing within the Growth Marketing team, you'll connect campaign planning to hands-on channel delivery, partnering closely with our Demand Generation and ABM Managers to hit pipeline targets. You'll own the technical build of our LinkedIn and Google paid programs — covering setup, audience targeting, bidding, and ongoing optimization — while managing our SEO/AEO agency partnership. You'll also oversee the measurement stack (Google Analytics and Google Tag Manager) to keep tracking accurate end-to-end across HubSpot and Salesforce, turning channel signals into decisions that grow efficiency and results.

Key Responsibilities

• Build, launch, and refine paid programs across paid search, paid social (with a strong focus on LinkedIn), and retargeting
• Focus spend on priority accounts and high-intent audiences, balancing awareness, capture, and efficiency across lengthy B2B sales cycles
• Review performance daily, fix inefficiencies early, and work with sales and ops to lift lead quality
• Measure outcomes against baselines using qualified leads, pipeline influence, and account-warming indicators
• Build and maintain HubSpot dashboards and reporting, translating numbers into clear recommendations
• Maintain conversion tracking, GA4 events, and GTM setups, and routinely audit pixel health
• Design structured tests across audiences, ad formats, content, and messaging to scale what performs
• Partner cross-functionally with Demand Gen, ABM, Sales, BDR, and Marketing Ops to protect data integrity and alignment

Qualifications

• 3–5 years in growth, performance, or digital marketing
• Direct experience running paid media campaigns and working within performance dashboards
• Clear communication around channel results, trends, and recommended next steps
• Familiarity with long sales cycles and account-based marketing (ABM)
• Comfort with our stack: HubSpot, Salesforce, Clay, Google Ads, LinkedIn Ads, YouTube, Meta Ads, Google Tag Manager, Google Analytics, and G2

About Benevity

Benevity builds the technology that helps companies and their people take action on the causes they care about — through giving, volunteering, grantmaking, employee resource groups, and micro-actions. Trusted by most of the Fortune 100 and one of Canada's first B Corporations, we operate globally with team members across Canada, Spain, Switzerland, the UK, the US, and beyond. We work in a flexible hybrid model and treat diversity, equity, inclusion, and belonging as core to who we are.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.