Marketing – Lead, Porsche Experience Centre Operations

Porsche Cars GB Ltd is seeking an experienced Marketing Lead to drive strategic marketing initiatives for Porsche Experience Centre Operations at our Silverstone location. This full-time position offers the opportunity to shape brand engagement, lead cross-functional campaigns, and elevate the customer experience at one of the UK's most prestigious automotive destinations.

What This Role Involves

As Marketing Lead for Porsche Experience Centre Operations, you'll develop and execute comprehensive marketing strategies that position Silverstone as the destination for Porsche enthusiasts and luxury automotive customers. You'll oversee brand storytelling, coordinate promotional campaigns, manage digital and traditional marketing channels, and lead a marketing function that directly impacts visitor acquisition, customer loyalty, and brand perception. This role bridges marketing vision with operational excellence, working closely with experience centre management to deliver measurable results aligned with Porsche's global brand standards.

Key Responsibilities

• Develop and implement integrated marketing strategies and campaigns for the Porsche Experience Centre Operations
• Lead planning, execution, and evaluation of promotional events, experiential activations, and customer engagement programmes
• Manage digital marketing channels, content strategy, and social media presence to drive awareness and bookings
• Oversee brand consistency across all customer touchpoints and marketing materials
• Conduct market research and analyse campaign performance metrics to inform strategic decisions
• Collaborate with operations, sales, and customer service teams to align marketing efforts with business objectives
• Manage marketing budgets and supplier relationships to optimise return on investment
• Mentor and support marketing team members, fostering a culture of creativity and accountability

What We're Looking For

• Proven experience in a marketing leadership role, ideally within luxury brands, automotive, or customer experience sectors
• Strong strategic thinking and demonstrated ability to develop campaigns that drive customer acquisition and engagement
• Proficiency in digital marketing, analytics tools, and marketing automation platforms
• Excellent project management and organisational skills with ability to manage competing priorities
• Outstanding communication and presentation abilities, with strong stakeholder management experience
• Passion for the Porsche brand and understanding of the premium automotive market
• Creative problem-solving mindset and comfort with data-driven decision making

About Porsche Cars GB Ltd

Porsche Cars GB Ltd is the official distributor and service provider for Porsche vehicles throughout the United Kingdom. Renowned for delivering exceptional customer experiences and maintaining the highest standards of brand excellence, Porsche remains committed to innovation, sustainability, and customer satisfaction across all operations.

Next Steps

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.