Manager, TikTok & Content Strategy (Social Media)

Vivrelle is hiring a full-time Manager, TikTok & Content Strategy to own short-form video and social media direction at the company's New York City headquarters — a creative leadership role for someone who moves at the speed of culture.

About the Role

As Vivrelle's Manager of TikTok & Content Strategy, you'll sit at the intersection of platform fluency and brand storytelling. This is a hands-on role for a social media professional who builds audiences through sharp creative instincts and a current, working understanding of how digital trends, algorithms, and internet moments actually function — not just in theory, but in execution.

What You'll Do

• Own Vivrelle's TikTok presence end-to-end — ideation, scripting, filming, editing, publishing, and performance review
• Build and execute a short-form content strategy designed to grow awareness, deepen engagement, and strengthen brand identity
• Spot emerging sounds, formats, and cultural moments early and move quickly to translate them into on-brand content
• Manage a cross-platform content calendar with primary focus on TikTok and Instagram Reels
• Partner with creative, marketing, and product teams to align social content with broader campaign goals
• Track channel analytics, extract insights, and continuously refine posting cadence and creative direction
• Monitor platform updates and algorithm shifts to keep Vivrelle's strategy ahead of changes
• Support influencer and creator collaborations that authentically extend the brand's organic reach

What We're Looking For

• Demonstrated experience managing a brand's TikTok account with measurable growth or engagement outcomes
• Hands-on short-form video production skills — comfortable in front of and behind the camera, and proficient in editing tools
• A natural feel for internet culture: you recognize what's about to trend and understand the mechanics behind viral content
• Strategic mindset that connects content choices to real brand and business objectives
• Strong written voice with the ability to adapt tone across platforms and formats
• Familiarity with social analytics platforms and confidence making data-informed creative decisions
• Background in fashion, luxury, lifestyle, or aspirational consumer brands is a plus
• Ability to thrive in a fast-moving, collaborative, in-person environment in New York City

About Vivrelle

Vivrelle is a New York City-based luxury accessories membership club that gives members access to a rotating edit of designer handbags, jewelry, and watches from the world's most coveted houses. The brand lives at the crossroads of fashion, technology, and modern luxury — built around the idea that access, not ownership, is the future of high-end style.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.