Growth Marketing Specialist- EU

iHerb is hiring a remote Growth Marketing Specialist – EU to power the day-to-day execution and optimization of paid media campaigns across European markets. If you live for clean campaign operations, sharp performance analysis, and relentless creative testing, this fully remote role based in the Netherlands is built for you.

About the Role

As a Growth Marketing Specialist – EU at iHerb, you will own the operational backbone of paid media across key European regions. This is a hands-on, execution-first position centered on launching, monitoring, and refining campaigns while keeping reporting tight and workflows running smoothly. You will translate approved growth plans into live, well-structured campaigns and continuously hunt for ways to do the work faster and more accurately.

Key Responsibilities

• Build, QA, launch, pace, monitor, optimize, and report on paid media campaigns across assigned EU markets.
• Run daily operations on platforms including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other regional channels.
• Configure campaign structures, audience targeting, bidding, budgets, creative rotations, tracking parameters, and platform settings.
• Track performance against CAC, ROAS, LTV, conversion rate, payback period, contribution margin, and other core KPIs, flagging issues with pacing, delivery, tracking, and creative fatigue.
• Drive structured testing roadmaps across creative, audiences, bids, landing pages, offers, and localization.
• Coordinate performance creative workflows — briefing, trafficking, localization, version control, approvals, and post-launch tracking.
• Maintain documentation, launch calendars, QA checklists, naming conventions, and UTM standards to safeguard reporting accuracy.
• Support incrementality, geo, lift, and holdout studies, plus attribution and cohort analysis, and prepare recurring performance readouts.
• Partner with creative, localization, analytics, agency, and vendor stakeholders to keep ads accurate, compliant, and culturally relevant.

Qualifications

• Generally 1–2 years in performance marketing, growth marketing, paid media, digital marketing, or marketing operations.
• Hands-on experience executing or supporting campaigns on Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar channels.
• Solid campaign operations skills: setup, trafficking, QA, budget pacing, tracking, and reporting.
• Working knowledge of paid search, paid social, app acquisition, display, retargeting, shopping, catalog, and feed-based ads.
• Familiarity with CAC, ROAS, LTV, CTR, CPC, CPM, CVR, and related metrics; exposure to incrementality and measurement testing preferred.
• Comfort with spreadsheets, dashboards, and BI tools such as Looker, Tableau, Google Analytics, or Amplitude.
• Professional or native English fluency required; German, French, Italian, Polish, or other European languages strongly preferred.
• Experience with Microsoft Office and Google Workspace; ecommerce marketing operations tools a plus.

About iHerb

iHerb connects customers across Europe and beyond with health and wellness products, supported by a data-driven, performance-focused marketing organization. This is a full-time, remote opportunity open to candidates in the Netherlands.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.