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Senior Manager, Global Digital Growth & Account-Based Marketing

  • Company: Mendix
  • Location: Boston, Massachusetts
  • Salary: $115,000–$165,000/yr
  • Full Time
  • Company site
  • $115,000–$165,000/yr

Mendix at a glance

mendix.com

SEC filings mentioning "Mendix": 20search EDGAR

120 employees covered under a retirement plan (2019 filing) — via DOL Form 5500 / EFAST2

Mendix is an enterprise low-code application platform company. This Boston-based Senior Manager role focuses on global digital growth and account-based marketing (ABM) to drive pipeline with target accounts.

Senior Manager, Global Digital Growth & Account-Based Marketing at Mendix - Boston, Massachusetts

Role Overview

As the strategic leader for our global Digital Growth and Account-Based Marketing programs, you will play a key role in crafting how Mendix reaches, engages, and converts priority audiences and accounts. You will lead the strategy for paid media and 1:1 and 1:few ABM, connecting digital investment and account-based programs to pipeline growth, customer expansion, and revenue outcomes.

Day-to-Day Responsibilities

  • Craft and execute global Digital Growth and Account-Based Marketing strategies that align with Mendix’s business objectives.
  • Develop and manage paid media campaigns, ensuring alignment with overall marketing goals and budget constraints.
  • Lead the development of 1:1 and 1:few ABM programs to drive targeted engagement with key accounts.
  • Analyze data and metrics to optimize campaign performance and measure ROI for digital initiatives.
  • Collaborate closely with cross-functional teams, including sales, product management, and customer success, to ensure seamless integration of marketing efforts.

What You Bring

  • Minimum 7 years of experience in Digital Growth or Account-Based Marketing roles within a B2B technology company.
  • Demonstrated ability to develop and execute comprehensive digital growth strategies that drive pipeline growth, customer expansion, and revenue outcomes.
  • Strong understanding of paid media channels (Google Ads, LinkedIn Ads) and account-based marketing techniques.
  • Proven track record in driving measurable results through data-driven decision making and continuous optimization.
  • Excellent leadership skills with the ability to inspire and manage a team of marketers.

More About Mendix

Mendix is a leader in low-code development platforms, empowering businesses to build custom applications quickly and efficiently. Our mission is to enable organizations to transform their digital capabilities by providing tools that accelerate innovation and drive business growth.

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Working in Boston, Massachusetts

Weather right now in Boston, Massachusetts: checking… · Local time: · Air quality: · Daylight: · UV index: · Wind: · Pollen:

Boston is Massachusetts’ capital and New England’s main cultural and financial hub, with about 675,647 residents across roughly 48.4 sq mi. The role is on-site in Suffolk County. Massachusetts sits on the Atlantic in New England, bordered by Connecticut, Rhode Island, New Hampshire, Vermont, and New York.

Massachusetts, officially the Commonwealth of Massachusetts, is a state in the New England region of the Northeastern United States. It borders the Atlantic Ocean and the Gulf of Maine to its east, Connecticut and Rhode Island to its south, New Hampshire and Vermont to its north, and New York to its west. Massachusetts is the seventh-smallest state by land area. With an estimated population of ove

Note: US observes a public holiday on Sep 7 — Labour Day.

🇺🇸 Relocation safety for US: Exercise Normal Cautionvia Warnely, CC BY 4.0

National unemployment rate in US: 4.2%via World Bank

National job openings rate: 4.4%via BLS JOLTS

Private-sector wage growth (year over year): 3.1%via FRED

National quits rate: 2.0%via FRED (BLS JOLTS)

Weekly initial unemployment claims: 209,000via FRED

GDP per capita in US: $90,027via World Bank

Consumer price inflation in US: 2.9% (annual) — via World Bank

Real GDP growth in US: 2.2% (annual) — via World Bank

Average hours worked per year in US: 1,800via OECD

Unemployment rate in Massachusetts: 4.4%via U.S. Bureau of Labor Statistics

Cost of living in Massachusetts: 5.8% above the national averagevia BEA

Minimum wage in Massachusetts: $15.00/hrvia FRED

Real GDP per capita in Massachusetts: $90,044via FRED

Home prices in Massachusetts (year over year): +4.2%via FRED

Median household income in Suffolk County: $92,859via US Census ACS / Data USA

Average commute time in Suffolk County: 31 minvia US Census ACS / Data USA

Most common commute in Suffolk County: Drove Alone (35%) — via US Census ACS / Data USA

Households with home internet in Suffolk County: 92%via US Census ACS / Data USA

Nearby history: Ames Building, listed 1974 (30m away) — via National Register of Historic Places

Typical climate: average high 59°F / low 39°F year-round (summers around 80°F, winters around 20°F) — via NOAA 1991-2020 Normals

Walkability: Most walkablevia EPA National Walkability Index

Typical rent nearby: $2,476/mo · $2,941/movia HUD Fair Market Rents

  • Elevation 29m (95 ft)

Source: Wikipedia (state)

Build the skills for this role

Strengthen ABM orchestration, B2B digital demand, marketing analytics, and cross-functional GTM leadership with sales and product marketing. No certification list or costs were provided for this listing.

  • Walk through an ABM program you owned: ICP, plays, channels, and pipeline impact.
  • Explain how you allocate digital budget across global markets and measure growth.
  • Describe partnering with sales on account prioritization and content for enterprise buyers.

Strong fit if you have led multi-region digital growth and ABM for B2B software or platforms and can operate hands-on in Boston with sales-aligned pipeline goals.

Job details above are provided by the employer/source. The sections on this page are compiled from public data sources with AI assistance.

Accommodations: if you need a workplace accommodation to apply for or perform this job, see ADA.gov or EEOC.gov for guidance on your rights and how to request one.

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Listing facts

  • Role Senior Manager, Global Digital Growth & Account-Based Marketing
  • Employer Mendix
  • Location Boston, Massachusetts
  • Type Full Time
  • Pay (from listing) $115,000–$165,000/yr
  • Posted August 18, 2026
  • Apply by September 18, 2026
  • Country United States
  • Overview Full job description on this page (301 words)

Facts above come from this job record on Get A Job.AI — not copied from third-party review sites.

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Senior Manager, Global Digital Growth & Account-… Mendix · Boston, Massachusetts · $115,000–$165,000/yr