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Strong fit if you have led multi-region digital growth and ABM for B2B software or platforms and can operate hands-on in Boston with sales-aligned pipeline goals.
A typical day as Senior Manager, Global Digital Growth & Account-Based Marketing at Mendix means setting ABM and digital growth priorities, aligning campaigns with sales on named accounts, reviewing channel and funnel metrics, and coordinating creative, content, and demand programs across regions—then adjusting spend and messaging from what the data shows.
Strengthen ABM orchestration, B2B digital demand, marketing analytics, and cross-functional GTM leadership with sales and product marketing. No certification list or costs were provided for this listing.
No. The listing marks it on-site in Boston, Suffolk County (remote flag is 0).
Global digital growth and account-based marketing for Mendix’s enterprise go-to-market motion.
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Website: mendix.com
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Senior Manager, Global Digital Growth & Account-Based Marketing at Mendix - Boston, Suffolk County Role Overview As the strategic leader for our global Digital Growth and Account-Based Marketing programs, you will play a key role in crafting how Mendix reaches, engages, and converts priority audiences and accounts. You will lead the strategy for paid media and 1:1 and 1:few ABM, connecting digital investment and account-based programs to pipeline growth, customer expansion, and revenue outcomes. Day-to-Day Responsibilities Craft and execute global Digital Growth and Account-Based Marketing strategies that align with Mendix’s business objectives. Develop and manage paid media campaigns, ensuring alignment with overall marketing goals and budget constraints. Lead the development of 1:1 and 1:few ABM programs to drive targeted engagement with key accounts. Analyze data and metrics to optimize campaign performance and measure ROI for digital initiatives. Collaborate closely with cross-functional teams, including sales, product management, and customer success, to ensure seamless integration of marketing efforts. What You Bring Minimum 7 years of experience in Digital Growth or Account-Based Marketing roles within a B2B technology company. Demonstrated ability to develop and execute comprehensive digital growth strategies that drive pipeline growth, customer expansion, and revenue outcomes. Strong understanding of paid media channels (Google Ads, LinkedIn Ads) and account-based marketing techniques. Proven track record in driving measurable results through data-driven decision making and continuous optimization. Excellent leadership skills with the ability to inspire and manage a team of marketers. More About Mendix Mendix is a leader in low-code development platforms, empowering businesses to build custom applications quickly and efficiently. Our mission is to enable organizations to transform their digital capabilities by providing tools that accelerate innovation and drive business growth. Apply Today To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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