Marketing Automation Specialist

About This Opportunity

We are representing a confidential client in the digital marketing space who is hiring a Marketing Automation Specialist to build and manage lead-generation systems. This is a full-time, remote position based in Pakistan with working hours aligned to U.S. EST business hours.

This is a hands-on execution role for someone who understands how to turn traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems. You'll own the infrastructure behind lead generation—from landing pages and Instagram DM automations to CRM pipelines, nurture sequences, and AI-powered content workflows.

Responsibilities

GoHighLevel & Marketing Automation

• Build and manage workflows inside GoHighLevel
• Create automated email, SMS, follow-up, and nurture sequences
• Build and maintain CRM pipelines and lead stages
• Connect forms, landing pages, calendars, funnels, and CRM workflows
• Monitor automation performance and troubleshoot workflow issues
• Ensure leads are properly captured, routed, tracked, and followed up with

Funnels & Conversion Optimization

• Build landing pages, lead-generation funnels, and booking flows
• Create clear conversion paths from initial engagement through booked calls
• Monitor conversion rates and identify drop-off points
• Test and optimize funnel elements based on performance

ManyChat & Instagram DM Automation

• Build and manage ManyChat automation workflows
• Create Instagram DM funnels using keyword and engagement triggers
• Build automated replies, qualification flows, and lead capture sequences
• Connect ManyChat leads with GoHighLevel and other marketing systems
• Turn Instagram engagement into qualified leads and booked calls

AI Content & Repurposing

• Use ChatGPT and similar AI tools to accelerate marketing execution
• Turn long-form or raw content into multiple marketing assets
• Batch-create content for LinkedIn, Instagram, email, and short-form platforms
• Build repeatable AI-assisted content workflows

Short-Form Video & Content

• Repurpose long-form content into Reels, Shorts, and social clips
• Perform basic video editing using CapCut, Descript, or similar tools
• Optimize content for different social platforms and audiences

Integrations & Workflow Automation

• Connect marketing systems using Zapier, Make, n8n, or similar tools
• Build reliable workflows between CRM, forms, funnels, calendars, and marketing platforms
• Troubleshoot broken integrations and automation logic
• Document important workflows and automation processes

Paid Lead Generation

• Support Facebook and Instagram lead-generation campaigns
• Assist with campaign setup and lead-flow management
• Monitor lead quality and acquisition performance
• Ensure paid leads enter the correct CRM and nurture workflows

What We're Looking For

Must-Have Experience & Skills

• Strong hands-on experience with GoHighLevel
• Proven experience building lead-generation funnels, CRM workflows and pipelines, email and SMS automations, booking systems, and follow-up sequences
• Strong ManyChat experience, particularly Instagram DM automation
• Strong understanding of lead generation and conversion funnels
• Experience using ChatGPT and AI tools within marketing workflows
• Experience with content repurposing and short-form content
• Familiarity with Zapier, Make, n8n, or similar automation platforms
• Ability to troubleshoot automation and lead-flow issues independently
• Strong organizational and execution skills
• Strong written English communication
• Ability to work during U.S. EST business hours

Nice to Have

• Experience supporting founders, coaches, agencies, or online businesses
• Facebook and Instagram Ads experience
• Conversion Rate Optimization (CRO) experience
• Advanced prompt engineering or AI workflow experience
• Experience with AI-generated video tools
• Experience scaling inbound lead-generation systems

What Makes You a Strong Fit

• You think in systems, funnels, automation, and conversion
• You're genuinely hands-on and enjoy building workflows yourself
• You understand how marketing systems connect from traffic to lead to nurture to booking
• You move quickly and troubleshoot problems independently
• You care about measurable business outcomes, not vanity metrics
• You can take ownership without constant supervision

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will screen your application and conduct an initial interview. Qualified candidates will then be submitted to our client for consideration. Please do not contact the client directly—all communication should go through our recruiting team at Get A Job.ai to ensure a smooth process for everyone involved.

The interview process includes an initial screening call, video interview, recruiter interview, client interview, and then offer and onboarding for successful candidates.

Pay

Compensation details will be discussed with qualified candidates during the screening process.

Equal Employment Opportunity

Get A Job.ai is committed to fair and equitable recruiting practices. We welcome applications from all qualified candidates regardless of race, color, religion, sex, national origin, age, disability, or any other protected characteristic.