Senior Manager, B2B & Channel Marketing

Sr. Manager, B2B & Channel Marketing at ISC2, Penbrook, Pennsylvania

About the Role

The Sr. Manager, B2B & Channel Marketing will play a pivotal role in driving ISC2's strategic marketing initiatives to support our mission of securing cyberspace. This position requires a dynamic leader with proven experience in developing and executing comprehensive marketing strategies that align with business objectives.

Core Duties

• Develop and implement B2B and channel marketing strategies to drive brand awareness, lead generation, and partner engagement.
• Manage cross-functional teams including marketing, sales, and product management to ensure seamless execution of campaigns.
• Analyze market trends and competitor activities to inform strategic decisions and improve marketing effectiveness.
• Create compelling content for various channels, including digital marketing, events, and print materials.
• Evaluate the performance of marketing initiatives using key metrics and adjust strategies as needed.

What We're Looking For

• A minimum of 8 years of experience in B2B marketing with a focus on channel management.
• Demonstrated success in leading cross-functional teams to achieve marketing goals.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and email campaigns.
• Exposure to cybersecurity industry or related fields is preferred but not required.
• Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels.

More About ISC2

ISC2 is a global nonprofit organization dedicated to advancing cybersecurity. Our mission is to secure cyberspace through the power of knowledge, collaboration, and leadership. As part of our team, you will have the opportunity to work with professionals committed to excellence in cybersecurity.

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