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Strong fit if you lead B2B and channel marketing with clear partner discipline and can speak credibly to cybersecurity professionals. Weaker fit if you only know consumer brand playbooks or need remote-first flexibility (listing is not remote).
As Senior Manager, B2B & Channel Marketing at ISC2, a typical day centers on partner and channel programs that promote cybersecurity training and credentials: aligning messaging with certification value, briefing channel partners, planning campaigns and events (e.g., congress-style outreach), and coordinating with product, membership, and communications so B2B funnels stay consistent with a non-profit mission brand.
Prioritize B2B/channel marketing craft (partner enablement, co-marketing, pipeline storytelling), cybersecurity-domain literacy so messaging is credible, and event/community marketing. No certification list or costs were supplied in DATA/CERTS—do not assume paid certs for this hire.
It is a non-profit cybersecurity certification and training organization founded in 1988 (overview).
Penbrook, Dauphin County, Pennsylvania; remote flag is off in the listing.
No—salary and review sites were not in the provided DATA, so none are stated.
Website: isc2.org
International Information System Security Certification Consortium, or ISC2, is a non-profit organization which specializes in training and professional certifications for cybersecurity professionals.
Public cache only — not an employee review.
Sr. Manager, B2B & Channel Marketing at ISC2, Penbrook, Dauphin County About the Role The Sr. Manager, B2B & Channel Marketing will play a pivotal role in driving ISC2's strategic marketing initiatives to support our mission of securing cyberspace. This position requires a dynamic leader with proven experience in developing and executing comprehensive marketing strategies that align with business objectives. Core Duties Develop and implement B2B and channel marketing strategies to drive brand awareness, lead generation, and partner engagement. Manage cross-functional teams including marketing, sales, and product management to ensure seamless execution of campaigns. Analyze market trends and competitor activities to inform strategic decisions and improve marketing effectiveness. Create compelling content for various channels, including digital marketing, events, and print materials. Evaluate the performance of marketing initiatives using key metrics and adjust strategies as needed. What We're Looking For A minimum of 8 years of experience in B2B marketing with a focus on channel management. Demonstrated success in leading cross-functional teams to achieve marketing goals. Strong understanding of digital marketing channels, including SEO, SEM, social media, and email campaigns. Exposure to cybersecurity industry or related fields is preferred but not required. Excellent communication and interpersonal skills with the ability to influence stakeholders at all levels. More About ISC2 ISC2 is a global nonprofit organization dedicated to advancing cybersecurity. Our mission is to secure cyberspace through the power of knowledge, collaboration, and leadership. As part of our team, you will have the opportunity to work with professionals committed to excellence in cybersecurity. Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
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