Senior Marketing Manager — B2B

Betashares seeks a Senior Marketing Manager — B2B for its office in The Rocks, Sydney. This full-time role places you at the heart of marketing efforts aimed at professional intermediaries, helping elevate commercial outcomes through targeted outreach and collaboration.

The Opportunity

As Senior Marketing Manager — B2B at Betashares in The Rocks, Sydney, you will shape and deliver marketing approaches focused on intermediary audiences that include financial advisers, platforms, licensees and brokers. You become the central marketing ally for distribution and sales colleagues, working to heighten brand visibility among advisers, increase their active participation and reinforce wider commercial aims. The position offers the chance to influence how Betashares connects with these key partners while operating from a vibrant Sydney location.

Key Responsibilities

• Shape and implement B2B marketing plans directed at intermediary groups such as financial advisers, platforms, licensees and brokers
• Act as the lead marketing resource supporting distribution and sales colleagues day to day
• Develop initiatives that raise brand recognition among adviser communities
• Create programmes that encourage sustained engagement with target professional audiences
• Align marketing activity with broader commercial priorities and provide practical support to achieve them
• Coordinating multi-channel campaigns and relevant materials suited to intermediary needs
• Tracking results of marketing activity and refining approaches based on insights gathered

What You Bring

• Demonstrated success managing B2B marketing at a senior level, including strategy design and hands-on delivery
• Experience working side by side with distribution and sales functions to achieve shared goals
• Proven ability to grow brand awareness and stimulate meaningful engagement among professional groups such as financial advisers
• Strong skills in planning campaigns, measuring outcomes and adjusting tactics for continuous improvement
• Excellent communication, stakeholder management and organisational capabilities suited to a fast-moving environment

More About Betashares

Betashares is hiring for this role and offers a supportive team environment.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.