Product Marketing Lead

Faire is hiring a Product Marketing Lead in San Francisco, CA for a full-time role that places you at the heart of how our products reach and serve customers. This is a senior opportunity to own strategy, narrative, and growth for a priority product area in a dynamic marketplace environment.

About This Position

At Faire, product marketing sits inside the full product lifecycle and works side-by-side with Product, Design, Marketing, and Revenue groups. As Product Marketing Lead you become the marketing owner for your domain: you define go-to-market direction, make the key calls, and deliver results while operating as a peer to senior and executive partners. You surface new opportunities, introduce approaches that have not yet been tested here, simplify complex ideas for customers, and help shape how the product itself develops. The assignment, whether focused on brands or on retailers, will grow and shift with the business’s most important needs.

What You'll Do

• Discover and lead initiatives from concept through launch and adoption, setting strategy instead of waiting for a handed brief.
• Own end-to-end go-to-market for your area—positioning, messaging, launch, and ongoing usage—while influencing longer-term direction with cross-functional leaders.
• Build customer insight into clear positioning and cohesive stories that link products, reduce complexity, and support retention beyond single launches.
• Guide multi-channel campaigns and the right mix of sales enablement or lifecycle programs to move customers from awareness into lasting adoption.
• Ship quickly with directional data, measure ROI, run post-mortems, and use findings plus AI tools to sharpen craft and raise the bar for the wider product marketing team.
• Partner upstream with Product, Design, and other groups to shape roadmaps, communicate with executive clarity, and mentor fellow marketers.

Who We're Looking For

• 10+ years in product marketing or closely related go-to-market work, with at least 6 years in core product marketing owning full-area strategy from opportunity finding through measurable outcomes.
• Proven ability to create positioning and multi-product narratives from the ground up, drive sales-assisted or lifecycle adoption, and set goals that include testing and clear business ROI.
• Comfort influencing product direction early, aligning executives, conducting or directing customer research, and running thematic campaigns rather than isolated launches.
• Bias for fast iteration, measurable impact, and active use of AI tools to improve personal output and team practices.
• Preferred: quantitative background, experience in high-growth settings or with technical products, familiarity with independent retail decision-making, or two-sided marketplace work.

Working at Faire

Faire is a technology wholesale platform that helps independent retailers discover products from around the world and supports local entrepreneurial communities. We look for resourceful people who thrive on ownership, sharp colleagues, and clear results. In San Francisco the annual base pay range for this Product Marketing Lead role is $180,000–$247,500, with eligibility for equity and benefits; final pay reflects skills, experience, and other permitted factors. You will work among peers who move quickly, invest in tools that matter, and care about craft and belonging.

Next Steps

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.