Federal Marketing Lead (Demand Gen)

HP Inc. is seeking a Federal Marketing Lead (Demand Gen) to drive customer acquisition and pipeline growth in the federal government sector from our Washington, D.C. office. In this full-time role, you'll develop and execute demand generation strategies that connect HP's solutions with federal agencies and drive measurable business impact.

About the Role

As Federal Marketing Lead (Demand Gen), you'll own the go-to-market strategy and campaign execution that fuels pipeline growth for the federal market. This is a hands-on leadership position where you'll blend strategic planning with tactical execution, translating business objectives into targeted demand generation campaigns that resonate with government buyers.

What You'll Do

• Develop and execute comprehensive demand generation strategies aligned with federal sales objectives
• Design and manage multi-channel marketing campaigns targeting federal agencies, prime contractors, and resellers
• Build customer segmentation models to guide personalized outreach and messaging
• Establish marketing metrics, KPIs, and reporting frameworks that track pipeline contribution and ROI
• Conduct market research to identify opportunities, competitive positioning, and buyer needs in the federal sector
• Lead customer experience strategy and design end-to-end campaign journeys
• Manage marketing budgets and allocate resources to highest-impact initiatives
• Collaborate with federal sales teams to align messaging and accelerate deal velocity
• Ensure all marketing activities meet compliance requirements and federal contracting standards

What We're Looking For

• Proven experience leading demand generation programs or federal government marketing
• Strong background in marketing strategy, planning, and execution in B2B environments
• Demonstrated expertise in customer segmentation, buyer journey mapping, and campaign analytics
• Familiarity with federal procurement processes, GSA schedules, or government contracting is a plus
• Excellent project management, communication, and cross-functional collaboration skills
• Ability to balance strategic vision with hands-on tactical work
• Experience with marketing automation platforms and CRM systems

About HP Inc.

HP Inc. is a leading global technology company serving customers across the public and private sectors. The federal team delivers innovative hardware and solutions that empower government agencies to achieve their missions.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.