Product Marketing Lead

As a Product Marketing Lead at Brex in New York, you'll define how the world's most innovative companies tell their financial stories. In this full-time position, you'll own end-to-end go-to-market strategy for transformative products, crafting positioning and campaigns that move markets and drive adoption.

About the Role

This is a leadership opportunity to drive storytelling and market strategy at one of the world's most trusted financial platforms. Brex enables tens of thousands of companies—from startups to enterprises—to accelerate operations through intelligent spending, banking, and automation tools. In this role, you'll be the architect of how Brex's products and customer value propositions come to life in market, creating the narratives that cut through competitive noise and resonate with your target buyers.

Your Responsibilities

• Develop positioning, narrative strategies, and go-to-market plans for Brex product lines and customer segments
• Conduct customer research and competitive analysis to inform marketing strategy and creative direction
• Launch integrated marketing campaigns and sales enablement programs that drive pipeline conversion and customer retention
• Conceive and produce marketing collateral including sales decks, landing pages, case studies, and video content
• Enable the sales organization with training materials, messaging frameworks, and competitive resources
• Collaborate with brand, creative, and events teams to develop content experiences and executive thought leadership
• Measure campaign performance and optimize strategies using data-driven insights and business metrics

Skills & Qualifications

• 10+ years of product marketing experience, ideally within B2B SaaS or financial technology
• 3+ years leading cross-functional teams and strategic initiatives at the executive level
• Demonstrated success in positioning products and building customer-centric campaign narratives
• Ability to identify and articulate differentiated market positioning with compelling storytelling
• Strong creative leadership skills and experience providing strategic feedback on marketing work
• Deep customer empathy and commitment to understanding buyer personas and decision-making journeys
• Expertise in market segmentation, buyer mapping, and customer lifecycle strategy
• Hands-on execution mindset with strong cross-functional collaboration skills
• Proficiency with AI productivity and content generation tools

More About Brex

Brex is the intelligent finance platform trusted by tens of thousands of leading companies worldwide, including DoorDash, Coinbase, Robinhood, and Zoom. The platform combines corporate cards, banking, spend management, and AI-driven automation to help finance teams control expenses and move faster. Our marketing team partners closely with product, sales, and design to tell compelling stories about how Brex transforms corporate finance. Brex empowers employees with the tools, resources, and inclusive culture to grow their careers and push boundaries.

Applying for This Role

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