- Company: Lifespace Communities
- Location: Desoto, Texas
- Salary: $158,900–$230,500/yr
Lifespace Communities at a glance
lifespacecommunities.comSEC filings mentioning "Lifespace Communities": 14 — search EDGAR
5,072 employees covered under a retirement plan (2022 filing) — via DOL Form 5500 / EFAST2
Registered as a global legal entity (LEI 254900DZR4TKO8NETK11, US) — via GLEIF
Registered healthcare provider organization (Skilled Nursing Facility) — via CMS NPPES
Lifespace Communities operates in senior housing. Recent coverage notes leadership moves, including a COO promotion and a new VP of Experience, plus scholarship awards at its Beacon Hill community.
Join Lifespace Communities as Director of Marketing Demand Generation in Desoto, Texas. This full-time leadership position offers a compelling opportunity to drive resident acquisition, lead strategic demand generation initiatives, and shape marketing excellence across our senior living portfolio. Compensation: $158,900–$230,500 annually.
About the Role
Lifespace Communities is searching for an experienced Director of Marketing Demand Generation to own our resident acquisition strategy and execution. Based at our Texas Support Center in Dallas, you'll build and lead the complete demand generation pipeline—from strategy and program development through conversion optimization—establishing the marketing foundation that drives sustainable growth across our communities.
What You'll Do
- Develop and execute integrated demand generation strategies that fuel resident inquiry and accelerate the sales pipeline
- Manage all phases of the acquisition funnel, setting targets and optimizing conversion rates across touchpoints
- Lead cross-channel marketing campaigns targeting prospects actively researching senior living solutions
- Build and mentor a marketing team, establishing processes, best practices, and accountability for results
- Analyze market trends, competitive positioning, and performance data to identify growth opportunities and refine tactics
- Collaborate with sales leadership to ensure effective lead handoff, qualification standards, and ongoing conversion tracking
- Own marketing budgets, forecast resource allocation, and demonstrate ROI across all demand generation programs
What We're Looking For
- 8+ years in demand generation, lead generation, or B2C marketing, ideally in healthcare, senior living, or services
- Proven success building acquisition programs at scale in multi-location or enterprise environments
- Leadership experience managing and developing marketing teams to deliver measurable results
- Expertise in digital marketing channels, marketing automation, analytics, and conversion optimization
- Strategic mindset paired with hands-on execution capability and strong analytical skills
- Bachelor's degree in Marketing, Business Administration, or related discipline
About Lifespace Communities
Lifespace Communities creates purposeful senior living experiences across multiple regional communities. Our mission centers on meaningful engagement, resident independence, and quality of life. We're committed to attracting and serving residents who seek vibrant community and personalized care.
How to Apply
To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
You’ll finish your application on the employer’s website. We don’t ask for a resume on this page.
Explore Lifespace Communities online
What people say about Lifespace Communities
Recent news
- Movers and Shakers: Lifespace Communities Promotes COO; Kendal Affiliate Welcomes CFO - Senior Housing News
- Lifespace Communities Number of Employees 2026 | Employee Count & Headcount Data - Revelio Labs
- Lombard’s Beacon Hill awards scholarships to 11 team members - Daily Herald
- Nicole Ornelas Joins Lifespace Communities as Vice President of Experience - Seniors Housing Business
- People in the news, Sept. 2 - McKnight's Senior Living
Aggregated from public discussions and news; opinions are the authors’ own.
Working in Desoto, Texas
Weather right now in Desoto, Texas: checking… · Local time: · Air quality: · Daylight: · UV index: · Wind: · Pollen:
Role location is DeSoto in Dallas County, Texas (Texas overview). Texas is the most populous Southern U.S. state, bordering Louisiana, Arkansas, Oklahoma, New Mexico, and Mexico to the south.
Texas is the most populous state in the Southern United States. It borders the American states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, and New Mexico to the west. To the south and southwest, it has an international border with the Mexican states of Chihuahua, Coahuila, Nuevo León, and Tamaulipas, along a natural boundary formed by the Rio Grande. Texas has a coa
🇺🇸 Relocation safety for US: Exercise Normal Caution — via Warnely, CC BY 4.0
National unemployment rate in US: 4.2% — via World Bank
National job openings rate: 4.6% — via BLS JOLTS
Private-sector wage growth (year over year): 3.3% — via FRED
National quits rate: 1.9% — via FRED (BLS JOLTS)
Weekly initial unemployment claims: 208,000 — via FRED
GDP per capita in US: $90,027 — via World Bank
Consumer price inflation in US: 2.9% (annual) — via World Bank
Real GDP growth in US: 2.2% (annual) — via World Bank
Average hours worked per year in US: 1,800 — via OECD
Unemployment rate in Texas: 4.3% — via U.S. Bureau of Labor Statistics
Cost of living in Texas: 2.9% below the national average — via BEA
Minimum wage in Texas: $7.25/hr — via FRED
Real GDP per capita in Texas: $71,814 — via FRED
Home prices in Texas (year over year): +1.2% — via FRED
Median household income in Dallas County: $74,149 — via US Census ACS / Data USA
Average commute time in Dallas County: 27 min — via US Census ACS / Data USA
Most common commute in Dallas County: Drove Alone (68%) — via US Census ACS / Data USA
Households with home internet in Dallas County: 92% — via US Census ACS / Data USA
Nearby green space: 1 park within 1.5km — closest is Zeigler Park. via OpenStreetMap
Typical climate: average high 77°F / low 53°F year-round (summers around 94°F, winters around 35°F) — via NOAA 1991-2020 Normals
Walkability: Above average walkable — via EPA National Walkability Index
Typical rent nearby: $1,648/mo · $1,931/mo — via HUD Fair Market Rents
- Elevation 206m (676 ft)
Source: Wikipedia (state)
About this role & career path
Traits that fit this role
- Initiative
- Self-Confidence
- Leadership Orientation
- Innovation
- Adaptability
Source: O*NET Work Styles (Distinctiveness Rank).
Typical preparation needed: Job Zone 4: Considerable Preparation Needed. Most of these occupations require a four-year bachelor's degree, but some do not. — via O*NET
Industry news
- Paramount merger lawsuit could spell trouble for California’s entertainment industry - Orange County Register
- Industry Comparison: Evaluating Netflix Against Competitors In Entertainment Industry - Benzinga
- Lights, Camera, Confidence: Exploring the Representation of Cutaneous Conditions in the Entertainment Industry and Its Impact on Children's Self-esteem - The Dermatology Digest
Source: O*NET (public-domain bulk data)
Salary & compensation
Workers in Arts, Design, Entertainment, Sports, & Media occupations earn a national median of $49,296 — via US Census ACS / Data USA
Be ready to discuss senior-housing buyer journeys, multi-community demand programs, and how marketing partners with experience teams after recent org changes covered in industry news.
Best fit if you lead B2B/B2C demand gen for multi-site service brands and can operate on-site in the DeSoto/Dallas area (not remote).
Job details above are provided by the employer/source. The sections on this page are compiled from public data sources with AI assistance.
Accommodations: if you need a workplace accommodation to apply for or perform this job, see ADA.gov or EEOC.gov for guidance on your rights and how to request one.
Listing facts
- Role Director Marketing Demand Generation
- Employer Lifespace Communities
- Location Desoto, Texas
- Type Full Time
- Pay (from listing) $158,900–$230,500/yr
- Posted June 23, 2026
- Apply by August 2, 2026
- Country United States
- Overview Full job description on this page (340 words)
Facts above come from this job record on Get A Job.AI — not copied from third-party review sites.
Typical work in Director, Marketing Demand Generation
Independent occupational context from O*NET (U.S. public-domain labor data). This is about the occupation, not a rewrite of this employer's posting.
- Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.
- Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.
- Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
- Research production topics using the internet, video archives, and other informational sources.
- Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.
- Study and research scripts to determine how they should be directed.
Public discussions & open sources
Attributed public threads and profiles — not employee reviews or star ratings.
- Hacker News — Leonard Guarente’s Anti-Aging Pill
Cached public sources (Hacker News, Dev.to, GitHub, etc.).
Employer website
Explore related openings
3 other opening(s) at Lifespace Communities on Get A Job.AI
Occupation family: Director, Marketing Demand Generation
Research this employer
Pull public facts we already cached for this company (Wikipedia, news, discussions). We never invent Glassdoor-style ratings.
Open interview kit (print-friendly)
Free for candidates — daily or weekly emails when matching roles go live.
Keep exploring on Get A Job.ai
Not quite the right fit? Your next opportunity is a click away.
- Browse all jobs
- More jobs by category
- Remote jobs you can do from anywhere
- Research typical pay for this role
- Get free job alerts so new matches reach you first
- Upload your resume to apply faster
- Register now to access our free AI resume builder
Hiring instead? Post a job and reach candidates searching right now.