Head of Demand Generation & Growth

We're Cresta, and we're seeking an experienced Head of Demand Generation & Growth to lead our go-to-market strategy across the US. This is a full-time leadership role for someone ready to drive customer acquisition and accelerate revenue growth for an AI-powered contact center platform.

About the Role

You'll own the complete demand generation function—from strategy through execution and measurement. As our Head of Demand Generation & Growth, you'll build and scale campaigns that attract enterprises to Cresta's platform, establish yourself as a strategic partner to Sales, and create the market momentum that fuels our expansion. You'll lead a growing team and drive measurable, repeatable growth across multiple channels and customer segments.

What You'll Do

• Develop and execute a comprehensive demand generation strategy aligned with company goals and sales targets
• Build and lead campaigns across digital channels—paid search, social, email, content, and events—to generate qualified leads
• Design scalable lead nurturing programs that move prospects through the buyer's journey and increase conversion rates
• Partner closely with Sales to define ideal customer profiles, messaging, and lead scoring criteria
• Oversee marketing technology stack, analytics, and attribution to measure ROI and optimize spend allocation
• Manage budget and staffing for the demand generation function; hire and mentor team members
• Identify market trends and growth opportunities in the contact center AI space; refine positioning and messaging
• Collaborate across Product, Marketing, and Sales to align on go-to-market initiatives and product-market fit

What We're Looking For

• 7+ years of demand generation and B2B marketing experience, ideally in enterprise SaaS
• Proven track record building and scaling demand programs that generate pipeline and accelerate revenue growth
• Strong analytical mindset—comfortable with data, attribution models, and ROI measurement
• Experience managing marketing budgets, teams, and cross-functional initiatives
• Excellent communication and leadership skills; ability to influence without direct authority
• Adaptability and growth mentality; comfort operating in a fast-moving, evolving business

About Cresta

Cresta combines AI and human intelligence to transform contact center conversations into competitive advantages. Our platform helps enterprises discover customer insights, automate inefficient processes, and enable every team member to work smarter and faster. We're trusted by leading organizations and backed by top investors.

How to Apply

Ready to lead growth at Cresta? Apply through our careers page or the platform where you found this listing.