Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Be ready to discuss senior-housing buyer journeys, multi-community demand programs, and how marketing partners with experience teams after recent org changes covered in industry news.
Best fit if you lead B2B/B2C demand gen for multi-site service brands and can operate on-site in the DeSoto/Dallas area (not remote).
As Director of Marketing Demand Generation at Lifespace Communities, you would likely set pipeline strategy for senior-living brand awareness and lead capture, align campaigns with experience and operations leadership, and report on funnel quality across communities—not invent day-to-day metrics beyond that scope from available data.
No. The listing marks remote as off; location is DeSoto / Dallas County, Texas.
Public coverage places Lifespace Communities in seniors housing, with community brands such as Beacon Hill and corporate experience leadership hires.
No certification family or paid resources were supplied for this posting.
Public-domain labor data — prepare examples for 2–3 of these.
Website: lifespacecommunities.com
Public cache only — not an employee review.
Join Lifespace Communities as Director of Marketing Demand Generation in Desoto, Dallas. This full-time leadership position offers a compelling opportunity to drive resident acquisition, lead strategic demand generation initiatives, and shape marketing excellence across our senior living portfolio. Compensation: $158,900–$230,500 annually. About the Role Lifespace Communities is searching for an experienced Director of Marketing Demand Generation to own our resident acquisition strategy and execution. Based at our Texas Support Center in Dallas, you'll build and lead the complete demand generation pipeline—from strategy and program development through conversion optimization—establishing the marketing foundation that drives sustainable growth across our communities. What You'll Do Develop and execute integrated demand generation strategies that fuel resident inquiry and accelerate the sales pipeline Manage all phases of the acquisition funnel, setting targets and optimizing conversion rates across touchpoints Lead cross-channel marketing campaigns targeting prospects actively researching senior living solutions Build and mentor a marketing team, establishing processes, best practices, and accountability for results Analyze market trends, competitive positioning, and performance data to identify growth opportunities and refine tactics Collaborate with sales leadership to ensure effective lead handoff, qualification standards, and ongoing conversion tracking Own marketing budgets, forecast resource allocation, and demonstrate ROI across all demand generation programs What We're Looking For 8+ years in demand generation, lead generation, or B2C marketing, ideally in healthcare, senior living, or services Proven success building acquisition programs at scale in multi-location or enterprise environments Leadership experience managing and developing marketing teams to deliver measurable results Expertise in digital marketing channels, marketing automation, analytics, and conversion optimization Strategic mindset paired with hands-on execution capability and strong analytical skills Bachelor's degree in Marketing, Business Administration, or related discipline About Lifespace Communities Lifespace Communities creates purposeful senior living experiences across multiple regional communities. Our mission centers on meaningful engagement, resident independence, and quality of life. We're committed to attracting and serving residents who seek vibrant community and personalized care. How to Apply Ready to lead demand generation for a mission-driven organization? Apply through this listing to begin your conversation with our team.
Generated for personal interview prep · 2026-08-01 UTC · getajob.ai