ABM Strategist, Client Services

Join Power Digital as a Full-Time ABM Strategist, Client Services, based remotely in Colombia. In this role, you'll drive the execution and strategic development of account-based marketing programs for our B2B portfolio, serving as the operational and analytical center of our ABM capability.

About the Role

You'll blend hands-on platform management with strategic insight, working closely with our Director of Account Based Marketing to identify, segment, monitor, and activate high-value target accounts across client engagements. This position sits at the intersection of data platforms and campaign strategy—you'll translate complex account signals and engagement patterns into clear direction for our Paid Media, Content, Email, and Sales teams. Your work ensures account-based strategies move from theory into execution, and you'll develop an increasingly sophisticated understanding of why account-level decision-making drives revenue. You'll be the person stakeholders trust to surface opportunities and flag critical insights before they bubble up as client questions.

Responsibilities

• Create, maintain, and refine target account lists, tiering frameworks, and scoring models using 6Sense, Demandbase, or comparable intent platforms
• Monitor account engagement and behavioral signals daily; communicate significant shifts and strategic insights to the Director and stakeholders proactively
• Partner with the Director to develop ABM audits, strategy playbooks, and go-to-market roadmaps for client programs
• Convert account hierarchies and intent signals into actionable campaign briefs and audience specifications for Paid Media, Paid Social, Content, and Marketing Automation teams
• Coordinate with channel teams to verify campaign execution aligns with intended account tiers and messaging strategy
• Build and own ABM reporting infrastructure; track influenced pipeline, account engagement, and funnel progression metrics
• Drive cross-functional alignment across SEO, Paid Media, Creative, PR, Influencer, and CRO teams under a unified account-based approach
• Support Revenue and business development teams with account and market research
• Apply AI technologies to enhance ABM processes and reporting workflows
• Leverage Power Digital's proprietary nova platform within ABM strategy and analytics
• Participate in client strategy sessions and performance reviews; develop capability to lead these discussions independently

Who We're Looking For

• Mandatory: hands-on, proficient working experience with 6Sense, Demandbase, or equivalent intent data and account-based marketing platforms
• 2–4 years of professional background in B2B marketing, marketing operations, account-based marketing, or adjacent disciplines—agency or in-house
• Working familiarity with core B2B marketing technology, including Salesforce, Marketo, HubSpot, or comparable systems
• Conceptual knowledge of intent data, predictive scoring, and account segmentation, with drive to deepen strategic expertise in these areas
• Strong analytical capability; comfortable extracting, interpreting, and drawing actionable conclusions from data independently
• Clear communication skills; able to distill platform insights into strategic recommendations that teams and clients can act on
• Detail-oriented and well-organized; capable of managing account data and reporting across multiple concurrent client relationships
• Collaborative and confident raising opportunities or concerns with senior stakeholders and cross-functional partners
• Agency experience is valued but not required

About Power Digital

Power Digital is a technology-enabled growth marketing firm operating at the convergence of strategy, analytics, and business transformation. We partner with leading and emerging brands globally to accelerate revenue growth and brand recognition. Built on the belief that diverse perspectives and inclusive culture fuel exceptional work, we deliver integrated services spanning Search Engine Optimization, Content Marketing, Paid Media, Social Media Marketing, Programmatic and Connected TV, Public Relations, Influencer Marketing, Email and Lifecycle Marketing, Conversion Rate Optimization, Retail Activation, and Creative Production. Our proprietary technology platform, nova, delivers first-party data analysis to sharpen marketing investment strategy and M&A diligence. Managing substantial annual media budgets, our team of strategists, creatives, technologists, and analysts applies rigorous experimentation and data science across the customer journey to advance how growth marketing works.

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