Head of Creative Strategy (United States)

Join Advantage HQ as Head of Creative Strategy, leading our creative vision and brand positioning across performance marketing initiatives. This full-time role is based in New York City, New York, and offers the opportunity to shape how brands scale and grow through innovative creative storytelling and strategic execution.

About the Role

As Head of Creative Strategy, you'll own the creative direction and strategic vision that powers Advantage HQ's performance marketing programs. You'll drive campaign ideation, creative development, and brand messaging across a diverse portfolio of brand partnerships. This is a hands-on leadership position reporting to senior management and working cross-functionally with our media, influencer partnerships, and technology teams.

What You'll Do

• Develop and oversee creative strategy for performance marketing campaigns, balancing brand objectives with measurable results
• Lead creative teams through conception to execution, ensuring campaigns meet both artistic and commercial benchmarks
• Collaborate with our influencer marketplace and AI-powered platform teams to identify creative opportunities at scale
• Establish creative standards, brand guidelines, and playbooks that streamline development across multiple client campaigns
• Analyze creative performance data and market trends to inform future strategy and unlock new growth opportunities
• Partner with paid media, analytics, and product teams to align creative output with platform capabilities
• Build and mentor a creative organization that attracts top talent and maintains high output standards

What We're Looking For

• 7+ years of experience in creative strategy, brand marketing, or performance creative roles, preferably within technology, growth marketing, or influencer-driven campaigns
• Proven ability to develop data-informed creative strategies that drive measurable business results
• Strong leadership skills with experience building, managing, and scaling creative teams
• Deep understanding of influencer marketing, content strategy, and creator-led campaigns
• Experience with marketing technology, analytics platforms, or AI-powered tools
• Excellent communication skills and ability to influence cross-functional stakeholders
• Portfolio or case studies demonstrating successful, scalable creative campaigns

About Advantage HQ

Advantage HQ is a technology-enabled growth firm dedicated to helping leading brands scale profitably and predictably. We combine comprehensive performance marketing expertise with proprietary technology, including a creator marketplace managing thousands of influencer partnerships monthly and an AI-powered platform designed to streamline discovery, outreach, and campaign execution.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.