Senior Digital Marketing Analyst

Join Highmark Health as a Senior Digital Marketing Analyst in Charleston, West Virginia, where you'll leverage data-driven insights to shape customer acquisition, retention, and marketing performance strategies across the organization.

About the Role

Highmark Health seeks an experienced Senior Digital Marketing Analyst to drive measurable business outcomes through advanced data analytics and strategic insights. In this full-time position based in Charleston, you'll transform complex customer, digital, and campaign datasets into actionable intelligence that optimizes member experience and elevates marketing effectiveness across enterprise initiatives.

What You'll Do

• Analyze customer behavior, digital engagement, and campaign performance data to identify growth opportunities
• Design and execute analytical frameworks that connect business objectives to data-driven recommendations
• Collaborate across Marketing, Digital, Sales, and Enterprise Analytics teams to solve complex business challenges
• Build dashboards, reports, and visualizations that communicate insights to stakeholders at all levels
• Track and measure key performance indicators to assess the effectiveness of marketing initiatives
• Translate strategic questions from business partners into comprehensive analytical approaches and deliverables
• Identify trends in member acquisition, retention, and engagement metrics to guide future strategy

What We're Looking For

• 5+ years of experience in marketing analytics, digital analytics, or related analytical roles
• Advanced proficiency with analytics platforms, SQL, and data visualization tools
• Demonstrated ability to work with large datasets and translate findings into business impact
• Strong communication skills—the ability to explain technical findings to non-technical audiences
• Experience analyzing customer acquisition, retention, and member experience metrics
• Collaborative mindset with cross-functional team engagement experience
• Attention to detail and a commitment to data accuracy and integrity

About Highmark Health

Highmark Health is a leading integrated healthcare organization committed to improving healthcare outcomes and member satisfaction. We bring together innovative health plans, provider services, and data-driven solutions to deliver comprehensive healthcare value.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.