Growth Marketer, Lead Generation

Growth Marketer, Lead Generation
Commonlit
Remote (Full Time)

What This Role Involves

The Growth Marketer at Commonlit is responsible for converting free-user momentum into paid partnership opportunities. This involves working across owned and paid channels to identify when a school is ready to adopt CommonLit, building the campaigns that get them there, and owning lead generation strategy end-to-end from channel management and regional outreach to AEO/SEO and competitor strategy.

Day-to-Day Responsibilities

• Identify and nurture free-user momentum into paid partnership opportunities
• Build and manage campaigns across owned (e.g., web, email, in-product) and paid (e.g., social ads) channels
• Develop strategies for lead generation and pipeline building
• Conduct regional outreach to identify potential school partners
• Analyze data and report on the effectiveness of various marketing efforts
• Stay informed about competitor strategies and market trends

Skills & Qualifications

• Experience in lead generation, preferably within a B2B or education technology context
• Strong understanding of digital marketing channels (owned, paid, earned)
• Proficiency in AEO/SEO and competitor analysis
• Ability to build and execute comprehensive marketing campaigns
• Data-driven decision making with the ability to track and report on campaign performance
• Excellent communication and interpersonal skills for building relationships with schools and partners
• Bachelor's degree in Marketing, Communications, or a related field; MBA preferred but not required

Working at Commonlit

At Commonlit, we believe in the power of education to transform lives. Our mission is to ensure that all students have access to high-quality educational resources. As a Growth Marketer (Lead Generation), you will play a critical role in achieving this goal by driving partnerships with schools and districts across the United States.

Applying for This Role

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