Brand Manager

Join Bayer as a Brand Manager in Whippany, Morris County, where you'll lead brand strategy and drive market impact across our consumer-focused portfolio. This is a full-time position for a strategic marketing professional ready to shape brand perception and grow market share in a results-driven environment.

About the Role

As a Brand Manager at Bayer, you'll own the complete brand lifecycle—from strategy development through execution and measurement. Your work will directly influence how consumers connect with our products and how our brand competes in the marketplace. You'll balance strategic vision with tactical excellence, ensuring every campaign and initiative strengthens brand equity and supports business objectives.

What You'll Do

• Develop and execute comprehensive brand strategies that differentiate our products and resonate with target consumers
• Lead integrated marketing campaigns, from concept through launch, collaborating with creative, digital, and media teams
• Conduct competitive analysis and monitor market trends to identify growth opportunities and emerging threats
• Analyze consumer insights and leverage market research to inform positioning decisions and campaign messaging
• Manage brand budgets and resources, ensuring efficient allocation and strong return on marketing investments
• Monitor brand health metrics, track campaign performance, and deliver insights to leadership
• Partner across functions—sales, supply chain, communications, and product development—to ensure brand alignment

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3+ years of brand management or marketing experience in a dynamic, consumer-focused environment
• Proven track record developing successful brand strategies and executing multi-channel marketing campaigns
• Strong analytical skills with ability to translate data into actionable marketing decisions
• Excellent communication and presentation abilities; demonstrated success influencing cross-functional teams
• Strategic thinker with sharp attention to detail and ability to manage multiple priorities simultaneously
• Passion for understanding consumer behavior and building brands people choose

About Bayer

Bayer is a global science company committed to creating solutions that address some of humanity's greatest challenges. We combine scientific innovation with determination to build a healthier, more sustainable future.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.