Public Relations – Account Executive

Pinkston is seeking a Public Relations Account Executive to join our team in Falls Church, Virginia. In this full-time role, you'll serve as a strategic communicator and client advocate, building and managing relationships that drive measurable media coverage and brand visibility for our clients.

Role Overview

As a Public Relations Account Executive at Pinkston, you'll be the primary point of contact for assigned client accounts, translating their business objectives into compelling media narratives and strategic campaigns. You'll develop deep understanding of client industries, competitive landscapes, and target audiences—then execute integrated communications programs that secure earned media, shape public perception, and support business growth. This role combines creative problem-solving, relationship management, and tactical execution in a fast-paced agency environment.

Your Responsibilities

• Develop and execute comprehensive public relations strategies aligned with client goals
• Build and maintain relationships with journalists, editors, and media contacts across relevant beats
• Craft compelling press releases, media pitches, fact sheets, and other communications materials
• Secure media placements and manage coverage across print, digital, broadcast, and online outlets
• Monitor media coverage, analyze results, and prepare detailed reports demonstrating campaign impact
• Serve as primary account contact, providing regular status updates and strategic counsel to clients
• Identify emerging trends, risks, and opportunities within client industries and markets
• Collaborate with internal teams including creative, strategy, and accounts on integrated campaigns

Qualifications

• 2+ years of experience in public relations, agency account management, or related communications role
• Demonstrated ability to develop media relationships and secure coverage
• Excellent written and verbal communication skills with ability to craft clear, persuasive messaging
• Strong organizational and project management capabilities
• Proficiency with media database tools and PR software platforms
• Ability to work collaboratively in a team environment and manage multiple clients simultaneously
• Understanding of media landscape, newsworthy storytelling, and earned media strategy

More About Pinkston

Pinkston is a public relations and communications firm based in Falls Church, Virginia, serving a diverse portfolio of clients across industries. We pride ourselves on delivering strategic counsel, creative solutions, and results-driven campaigns that matter.

Apply Today

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.