- Full Time
- Berkeley, Alameda County
Backroads at a glance
SEC filings mentioning "Backroads": 21 — search EDGAR
Backroads
Backroads is hiring a Loyalty & Retention Marketing Specialist in Berkeley, Alameda County to build meaningful customer connections and drive repeat business through strategic marketing initiatives. We're seeking a resourceful marketer ready to design and execute campaigns that keep customers engaged and loyal.
What This Role Involves
As our Loyalty & Retention Marketing Specialist in Berkeley, you'll take ownership of customer retention strategies that directly impact business growth. This full-time position blends creative marketing with data-driven insights to maximize lifetime customer value and build lasting relationships with our customer base.
What You'll Do
- Design and manage loyalty program campaigns across email, digital, and in-house channels
- Develop retention strategies targeting high-value customers and at-risk segments
- Create segmented customer journeys based on behavior, preferences, and engagement patterns
- Track and analyze retention metrics, engagement rates, and program performance
- Collaborate with cross-functional teams to align retention efforts with broader marketing goals
- Test and optimize retention campaigns to improve conversion rates and customer lifetime value
- Build and maintain CRM workflows that nurture customer relationships
What You Bring
- 2+ years of marketing experience, with demonstrated focus on retention or customer engagement
- Proficiency with email marketing platforms and CRM systems
- Strong analytical skills and comfort translating data into actionable insights
- Proven ability to develop creative marketing campaigns that resonate with audiences
- Excellent communication and project management capabilities
- Understanding of customer retention metrics and KPIs
- Self-directed work style with strong attention to detail
Working at Backroads
At Backroads, our people drive our success. We invest in the professional growth of our team members and prioritize creating opportunities for advancement from within. You'll work in a collaborative environment where your contributions are valued and your career development matters.
How to Apply
To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
To apply for this job please visit www.adzuna.com.
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Working in Berkeley, Alameda County
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California is a U.S. state in the Western United States that lies on the Pacific Coast. It borders Oregon to the north, and Nevada and Arizona to the east; it also shares an international border with the Mexican state of Baja California to the south. With over 39 million residents across an area of 163,696 square miles (423,970 km2), it is the largest U.S. state by population and third-largest by
Recent seismic activity: 2 earthquakes (M4.5+) within 200km in the last 6 months — largest M5.6 near 11 km N of Redwood Valley, CA. via USGS
- Elevation 52m (171 ft)
Source: Wikipedia (state)
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