Product Marketing Manager

Cambium Learning Group is hiring a Product Marketing Manager to lead go-to-market strategy for our Science portfolio at ExploreLearning | Learning A-Z, a remote-first role open to candidates living and working anywhere in the United States.

About the Role

As Product Marketing Manager (Science Portfolio), you will own the go-to-market vision for our K-12 science products and help power major launches across the portfolio. Partnering daily with Senior PMMs, Product Management, Sales, Customer Success, and Growth & Demand Generation, you'll shape positioning, pricing, and bundling while turning product capabilities and research into benefits that resonate with educators and students. It's an ideal home for a collaborative, detail-driven marketer who enjoys both big-picture strategy and hands-on execution.

Key Responsibilities

• Craft and sharpen product positioning, value propositions, and differentiators grounded in voice-of-customer, market, and competitive research.
• Maintain messaging frameworks so communications stay consistent across channels, sales tools, and customer touchpoints.
• Track competitor offerings and U.S. K-12 education trends, then translate findings into a competitive matrix and actionable recommendations.
• Build sales enablement assets — pitch decks, demo scripts, playbooks, one-pagers, battlecards, and FAQs — and manage them in Highspot.
• Define and execute the annual product marketing plan, including GTM plans, customer communications (IPNs, Pendo announcements, emails), and launch readiness.
• Support campaign planning with Growth & Demand by contributing briefs, audience targeting, and messaging inputs.
• Measure impact through dashboards and report on bookings, revenue, acquisition, and retention.
• Keep Product, Enablement, Sales, Customer Success, and Marketing aligned on roadmap updates, priorities, and timelines.

Qualifications

• BA/BS in marketing, business, communications, or equivalent experience.
• 3–5+ years in product marketing, marketing, or product management; K-12 edtech, literacy, or STEM background strongly preferred.
• Proven success developing and executing GTM strategies across cross-functional teams.
• Excellent written and verbal communication, with a talent for turning complex product and research data into clear, audience-focused messaging.
• Highly organized with strong project management skills and comfort in fast-paced settings.
• Proficiency in Microsoft Office and Teams, plus familiarity with CRM, Pendo, analytics dashboards, and AI tools.

About Cambium Learning Group

Through ExploreLearning | Learning A-Z, Cambium Learning Group serves more than 15 million students and educators across 150+ countries with research-backed solutions for literacy, math, and science. Flagship products like Gizmos, Raz-Plus, and Reflex are celebrated for making learning both effective and genuinely enjoyable. Our remote-first culture values trust, flexibility, and results, requiring only a reliable broadband connection to do your best work.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.