Product Marketing Manager

How to use this kit

Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.

Interview prep

• Walk a Cambium-style product (literacy, adaptive practice, or classroom tools) through ICP, messaging, and launch plan.
• Explain how you’d partner with product, sales, and customer success on a back-to-school or platform combination GTM.
• Discuss measuring adoption/ROI for district buyers without inventing unstated metrics.

Fit summary

Strong fit if you enjoy education markets, clear narrative under procurement constraints, and PMM craft—positioning, enablement, and cross-team launches—more than pure brand or pure product management.

Day in the role

As Product Marketing Manager at Cambium Learning Group, you shape go-to-market for education products: clarify value propositions for districts and educators, align messaging with product and sales, and coordinate launches and enablement. Typical O*NET-aligned work includes evaluating market strategy and costs, directing promotional activities with partners, sizing ROI/budgets for product investments, balancing pricing with customer needs, and maintaining clear product/service offering narratives for the field.

Skills to emphasize

Build strategy, positioning, and cross-functional launch skills. Free options: Saylor Academy — Business & Management courses (free); Google Project Management — Skillshop / free intro resources (free).

FAQ from this listing

What does Cambium Learning Group do?

It is an education technology company; public items reference brands/products such as ExploreLearning, Learning A-Z, and Lexia-related classroom capabilities.

Is this role remote?

The listing is United States with remote flagged off—treat location as U.S.-based unless the employer clarifies hybrid/onsite details.

Where can I learn more about the occupation?

O*NET summarizes marketing manager tasks at onetonline.org (11-2021.00).

Occupation tasks (O*NET)

Public-domain labor data — prepare examples for 2–3 of these.

• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Develop pricing strategies, balancing firm objectives and customer satisfaction.
• Compile lists describing product or service offerings.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Consult with product development personnel on product specifications, such as design, color, or packaging.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

O*NET source

Company facts (cached)

Website: cambiumlearning.com

Public cache only — not an employee review.

Role overview (listing rewrite)

Cambium Learning Group is hiring a Product Marketing Manager to lead go-to-market strategy for our Science portfolio at ExploreLearning | Learning A-Z, a remote-first role open to candidates living and working anywhere in the United States. About the Role As Product Marketing Manager (Science Portfolio), you will own the go-to-market vision for our K-12 science products and help power major launches across the portfolio. Partnering daily with Senior PMMs, Product Management, Sales, Customer Success, and Growth & Demand Generation, you'll shape positioning, pricing, and bundling while turning product capabilities and research into benefits that resonate with educators and students. It's an ideal home for a collaborative, detail-driven marketer who enjoys both big-picture strategy and hands-on execution. Key Responsibilities Craft and sharpen product positioning, value propositions, and differentiators grounded in voice-of-customer, market, and competitive research. Maintain messaging frameworks so communications stay consistent across channels, sales tools, and customer touchpoints. Track competitor offerings and U.S. K-12 education trends, then translate findings into a competitive matrix and actionable recommendations. Build sales enablement assets — pitch decks, demo scripts, playbooks, one-pagers, battlecards, and FAQs — and manage them in Highspot. Define and execute the annual product marketing plan, including GTM plans, customer communications (IPNs, Pendo announcements, emails), and launch readiness. Support campaign planning with Growth & Demand by contributing briefs, audience targeting, and messaging inputs. Measure impact through dashboards and report on bookings, revenue, acquisition, and retention. Keep Product, Enablement, Sales, Customer Success, and Marketing aligned on roadmap updates, priorities, and timelines. Qualifications BA/BS in marketing, business, communications, or equivalent experience. 3–5+ years in product marketing, marketing, or product management; K-12 edtech, literacy, or STEM background strongly preferred. Proven success developing and executing GTM strategies across cross-functional teams. Excellent written and verbal communication, with a talent for turning complex product and research data into clear, audience-focused messaging. Highly organized with strong project management skills and comfort in fast-paced settings. Proficiency in Microsoft Office and Teams, plus familiarity with CRM, Pendo, analytics dashboards, and AI tools. About Cambium Learning Group Through ExploreLearning | Learning A-Z, Cambium Learning Group serves more than 15 million students and…

Full job on Get A Job.AI

Questions to ask them

• What does success look like in the first 90 days for this role?
• How is the team structured, and who would I work with most?
• What tools and systems does this role use daily?
• Is the work primarily based in United States, hybrid, or fully remote?