Head of Digital Marketing

Alcumus is recruiting a Head of Digital Marketing in Manchester, UK for a full-time role focused on elevating search marketing and website outcomes.

The Opportunity

This Head of Digital Marketing post at Alcumus in Manchester, UK gives you complete leadership of organic search, paid search and site performance workstreams. Recognised internally as Head of SEO, PPC & Performance, the position centres on expanding valuable inbound traffic from both free and paid channels, lifting visitor conversion success, and proving the contribution of website activity to sales opportunities and income. You will align closely with teams across digital, content, sales and revenue operations so the company site operates as a reliable B2B demand generation asset resting on sound technical platforms, precise measurement and continual refinement.

Core Duties

• Grow volumes of high-quality traffic secured through organic search and paid search activity
• Improve the proportion of site visitors completing target actions
• Link website performance indicators directly to pipeline creation and revenue results
• Take full ownership of the SEO, PPC and website performance strategy while setting priorities and securing clear outcomes
• Collaborate day-to-day with Digital, Content, Sales and RevOps colleagues
• Shape the website into an effective B2B demand generation platform founded on solid technical elements, rigorous tracking and constant optimisation

Who We're Looking For

• Solid command of SEO methods and paid search management suited to B2B environments
• Experience directing website performance work that raises conversions and maintains technical strength
• Ability to connect digital activity with commercial measures such as pipeline growth and revenue
• Comfort working across digital, content, sales and revenue operations groups
• Analytical focus that relies on data, accurate reporting and iterative improvement cycles
• Strategic outlook for owning integrated digital marketing programmes from planning through delivery

About the Company

Alcumus is hiring for this Head of Digital Marketing role and offers a supportive team environment.

Apply Today

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