Content & Lifecycle Marketing Manager

name is hiring a Content & Lifecycle Marketing Manager in Pakistan (nationwide) (nationwide). This is a full-time, on-site position perfect for marketing professionals who excel at building customer relationships through compelling content and strategic email campaigns.

About This Position

As Content & Lifecycle Marketing Manager, you will lead the complete storytelling strategy for our brand—from email and SMS communications to content creation and video production. This role combines creative excellence with performance-driven marketing, enabling you to craft campaigns that educate, inspire, and drive customer loyalty. You'll own the intersection of brand voice and measurable business impact, building systems that turn curious browsers into repeat buyers who genuinely connect with the company.

Day-to-Day Responsibilities

• Develop and manage the complete email and SMS strategy, including promotional campaigns and automated customer lifecycle flows such as welcome series, abandoned cart recovery, post-purchase education, loyalty programmes, and reactivation campaigns.
• Build segmentation and personalisation strategies designed to increase customer lifetime value and repeat purchase rates.
• Design and execute A/B testing programmes to optimise messaging, creative elements, and conversion performance across all channels.
• Create comprehensive content calendars and produce high-quality written and visual assets for social media, landing pages, website copy, blog posts, and email campaigns.
• Plan, script, shoot, and edit short-form video content optimised for social platforms and paid advertising.
• Establish content pillars that demonstrate expertise: educational material, how-to guides, product comparisons, and behind-the-scenes storytelling.
• Collaborate with product and growth teams to align messaging with product launches, campaigns, and company initiatives.
• Manage user-generated content and coordinate with creators to source and repurpose content that strengthens paid campaigns.

What We're Looking For

• 4–6 years of experience in direct-to-consumer or e-commerce marketing, with demonstrated success managing email campaigns and lifecycle flows using platforms such as Klaviyo, Shopify, or HubSpot.
• Exceptional writing ability, ranging from persuasive conversion-focused copy to brand-building storytelling.
• Proven experience producing, filming, and editing short-form video content.
• Strong organisational skills and ability to manage multiple content streams simultaneously across channels.
• Comfort with marketing analytics tools, including Google Analytics 4, email marketing dashboards, and attribution software.
• Proactive mindset, self-directed approach, and enthusiasm for fast-paced, growth-oriented environments.
• Bonus qualifications: SEO content expertise, experience managing influencer partnerships, or background in the coffee or specialty goods industry.

Management experience is not required—we're focused on finding someone with hands-on marketing expertise and creative drive.

About the Company

name is a thriving e-commerce business specialising in premium espresso equipment and components for coffee enthusiasts and professionals worldwide. The company is built on a foundation of quality products, customer expertise, and a genuine passion for the craft of coffee. We seek team members who share this commitment to excellence and who take pride in creating customer experiences that build lasting brand loyalty.

Next Steps

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.