Senior Director Product Marketing (Unit 42)

Senior Director Product Marketing (Unit 42) at Palo Alto Networks in Reston, Virginia leads the go‑to‑market strategy for the company’s threat intelligence portfolio. This full‑time role drives product positioning, messaging, and market enablement to help organizations defend against evolving cyber threats.

About the Role

As part of the Unit 42 team, you will shape how Palo Alto Networks communicates the value of its research‑driven security solutions to enterprises, service providers, and government customers worldwide.

What You'll Do

• Develop and execute product marketing plans for Unit 42 threat intelligence offerings, including launch campaigns and ongoing demand generation.
• Craft compelling messaging, positioning, and differentiators that resonate with technical and executive audiences.
• Partner with product management, engineering, and sales to translate complex threat data into clear value propositions.
• Enable global sales teams with training, playbooks, battle cards, and customer‑facing collateral.
• Manage analyst and influencer relations to ensure accurate coverage of Unit 42 research.
• Oversee content creation such as white papers, blogs, webinars, and thought‑leadership pieces that showcase the unit’s expertise.
• Monitor market trends, competitor activity, and customer feedback to refine go‑to‑market approaches.
• Measure and report on campaign performance, using data to optimize tactics and demonstrate ROI.

What We're Looking For

• 10+ years of product marketing experience, with a strong focus on cybersecurity, threat intelligence, or related technology domains.
• Proven track record of launching and scaling enterprise security products in global markets.
• Deep understanding of threat landscape concepts, including malware, vulnerability research, and attack attribution.
• Exceptional ability to translate technical concepts into clear, persuasive narratives for diverse stakeholders.
• Experience building and executing integrated marketing campaigns across digital, events, and channel partners.
• Strong collaborative skills, capable of working cross‑functionally with product, sales, and executive leadership.
• Excellent presentation and writing abilities, with a portfolio of thought‑leadership content.
• Bachelor’s degree in marketing, business, computer science, or a related field; advanced degree preferred.

About Palo Alto Networks

Palo Alto Networks is committed to preventing cyberattacks by delivering next‑generation security technologies that protect networks, endpoints, and cloud environments. The organization encourages an innovative mindset, promotes open dialogue, and recognizes that each employee’s contribution drives tangible security improvements for clients worldwide. Within this framework, Unit 42 operates as the company’s threat intelligence arm, producing research‑based analyses that enable proactive defense strategies for businesses and government agencies.

How to Apply

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