Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Be ready to discuss Unit 42’s research-to-market story, enterprise security buyer journeys, competitive differentiation for threat intel/PMM, and how you’d run launches and field enablement at scale. Bring concrete examples of executive-level messaging and cross-functional leadership.
Strong fit if you’ve led product marketing for complex B2B security or adjacent tech, can translate deep research into commercial narratives, and want an on-site senior leadership role at a large public cybersecurity company in Reston.
As Senior Director of Product Marketing for Unit 42, expect time on positioning threat research and related offerings, enabling sales/field teams, shaping narratives with research and product, and coordinating launches and customer/industry messaging for Palo Alto Networks’ threat intelligence brand.
Strengthen cybersecurity GTM fluency plus core marketing proof points:
No — the listing marks it non-remote (remote: 0) in Reston, Fairfax County, Virginia.
Unit 42 is Palo Alto Networks’ threat research team, highlighted in public company materials as part of its cybersecurity brand.
Public company (PANW), founded 2005, roughly 13,900 employees, serving tens of thousands of organizations worldwide.
Website: paloaltonetworks.com
Palo Alto Networks, Inc. is an American multinational cybersecurity company with headquarters in Santa Clara, California. The core product is a platform that includes advanced firewalls and cloud-based offerings that extend those firewalls to cover other aspects of security. The company serves over 70,000 organizations in over 150 countries, including 85 of the Fortune 100. It is home to the Unit 42 threat research team and hosts the Ignite cybersecurity conference. It is a partner organization of the World Economic Forum.
Public cache only — not an employee review.
Senior Director Product Marketing (Unit 42) at Palo Alto Networks in Reston, Fairfax County leads the go‑to‑market strategy for the company’s threat intelligence portfolio. This full‑time role drives product positioning, messaging, and market enablement to help organizations defend against evolving cyber threats. About the Role As part of the Unit 42 team, you will shape how Palo Alto Networks communicates the value of its research‑driven security solutions to enterprises, service providers, and government customers worldwide. What You'll Do Develop and execute product marketing plans for Unit 42 threat intelligence offerings, including launch campaigns and ongoing demand generation. Craft compelling messaging, positioning, and differentiators that resonate with technical and executive audiences. Partner with product management, engineering, and sales to translate complex threat data into clear value propositions. Enable global sales teams with training, playbooks, battle cards, and customer‑facing collateral. Manage analyst and influencer relations to ensure accurate coverage of Unit 42 research. Oversee content creation such as white papers, blogs, webinars, and thought‑leadership pieces that showcase the unit’s expertise. Monitor market trends, competitor activity, and customer feedback to refine go‑to‑market approaches. Measure and report on campaign performance, using data to optimize tactics and demonstrate ROI. What We're Looking For 10+ years of product marketing experience, with a strong focus on cybersecurity, threat intelligence, or related technology domains. Proven track record of launching and scaling enterprise security products in global markets. Deep understanding of threat landscape concepts, including malware, vulnerability research, and attack attribution. Exceptional ability to translate technical concepts into clear, persuasive narratives for diverse stakeholders. Experience building and executing integrated marketing campaigns across digital, events, and channel partners. Strong collaborative skills, capable of working cross‑functionally with product, sales, and executive leadership. Excellent presentation and writing abilities, with a portfolio of thought‑leadership content. Bachelor’s degree in marketing, business, computer science, or a related field; advanced degree preferred. About Palo Alto Networks Palo Alto Networks is committed to preventing cyberattacks by delivering next‑generation security technologies that protect networks, endpoints, and cloud environments. The organization encourages an innovative mindset, promotes open dialogue, and recognizes that each employee’s contribution drives tangible security improvements for…
Generated for personal interview prep · 2026-07-18 UTC · getajob.ai