- Company: Choice Hotels International, Inc.
- Location: West Bethesda, Maryland
- Salary: Pay not listed
Choice Hotels International, Inc. at a glance
SEC filings mentioning "Choice Hotels International, Inc.": 1,341 — search EDGAR
Federal funding recipient: largest known award $275K from the Department of Defense (started Nov 14, 2019) — via USAspending.gov
Lodging services
1,918 employees covered under a retirement plan (2022 filing) — via DOL Form 5500 / EFAST2
Registered as a global legal entity (LEI 5493003CYRY5RFGTIR97, US) — via GLEIF
Director, Paid Media & Activation Strategy Choice Hotels International, Inc. — West Bethesda, Maryland
About This Position
Choice Hotels International, Inc., a leading lodging franchisor based in North Bethesda, Maryland, is seeking a Director of Paid Media to lead full-funnel paid media strategy and execution across various platforms. The ideal candidate will have over 10 years of experience managing paid media programs with a deep focus on Paid Search and Paid Social.
Your Responsibilities
- Lead the Media Planning & Activation team in developing and executing full-funnel paid media strategies.
- Manage the planning, implementation, and optimization of paid search and social campaigns across multiple platforms.
- Maintain oversight over budget allocation for all paid media initiatives to ensure alignment with business objectives.
- Evaluate performance metrics regularly to identify opportunities for improvement and growth.
Who We're Looking For
- A minimum of 10 years of experience in managing paid media programs, particularly in Paid Search and Paid Social.
- Demonstrated leadership skills with the ability to mentor and develop a team.
- Strong analytical abilities to interpret data and make informed decisions.
- Experience working within the hospitality or travel industry is preferred but not required.
About Choice Hotels International, Inc.
Choice Hotels International, Inc. operates as one of the largest lodging franchisors in North Bethesda, Maryland. The company offers a wide range of hotel brands and services to cater to diverse market segments within the travel industry.
Applying for This Role
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Working in West Bethesda, Maryland
Weather right now in West Bethesda, Maryland: checking… · Local time: · Air quality: · Daylight: · UV index: · Wind: · Pollen:
Maryland is a state in the Mid-Atlantic and Southeastern regions of the United States. It borders Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east, as well as with the Atlantic Ocean to its east, and the national capital and federal district of Washington, D.C. to the southwest. With a total area of 12,407 square miles (32,130 km2), Maryland is
🇺🇸 Relocation safety for US: Exercise Normal Caution — via Warnely, CC BY 4.0
National unemployment rate in US: 4.2% — via World Bank
National job openings rate: 4.6% — via BLS JOLTS
Private-sector wage growth (year over year): 3.3% — via FRED
National quits rate: 1.9% — via FRED (BLS JOLTS)
Weekly initial unemployment claims: 208,000 — via FRED
GDP per capita in US: $90,027 — via World Bank
Consumer price inflation in US: 2.9% (annual) — via World Bank
Real GDP growth in US: 2.2% (annual) — via World Bank
Average hours worked per year in US: 1,800 — via OECD
Unemployment rate in Maryland: 4.4% — via U.S. Bureau of Labor Statistics
Cost of living in Maryland: 5.0% above the national average — via BEA
Minimum wage in Maryland: $15.00/hr — via FRED
Real GDP per capita in Maryland: $69,617 — via FRED
Home prices in Maryland (year over year): +3.4% — via FRED
Median household income in Montgomery County: $128,733 — via US Census ACS / Data USA
Average commute time in Montgomery County: 32 min — via US Census ACS / Data USA
Most common commute in Montgomery County: Drove Alone (53%) — via US Census ACS / Data USA
Households with home internet in Montgomery County: 96% — via US Census ACS / Data USA
Nearest public transit: Metrobus Shuttle (bus stop, 242m). via OpenStreetMap
Nearby history: Riley--Bolten House, listed 2011 (596m away) — via National Register of Historic Places
Typical climate: average high 64°F / low 48°F year-round (summers around 83°F, winters around 29°F) — via NOAA 1991-2020 Normals
Walkability: Most walkable — via EPA National Walkability Index
Typical rent nearby: $2,015/mo · $2,246/mo — via HUD Fair Market Rents
- Elevation 120m (394 ft)
Source: Wikipedia (state)
Job details above are provided by the employer/source. The sections on this page are compiled from public data sources with AI assistance.
Accommodations: if you need a workplace accommodation to apply for or perform this job, see ADA.gov or EEOC.gov for guidance on your rights and how to request one.
Listing facts
- Role Director, Paid Media & Activation Strategy
- Employer Choice Hotels International, Inc.
- Location West Bethesda, Maryland
- Type Full Time
- Pay (from listing) Pay not listed
- Posted July 21, 2026
- Apply by August 20, 2026
- Country United States
- Overview Full job description on this page (255 words)
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