Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Strong fit if you lead paid media and activation at director level for multi-brand or hospitality-scale marketing, prefer an on-site Montgomery County base, and are comfortable owning strategy plus day-to-day activation performance.
As Director, Paid Media & Activation Strategy at Choice Hotels International, Inc., a typical day centers on paid media planning, channel activation, and performance steering across brand campaigns. Expect prioritization of media mix and budgets, partner and agency alignment, creative/activation brief reviews, and reporting that ties spend to bookings and brand outcomes—mostly on-site in West Bethesda rather than remote.
Build depth in paid media strategy, multi-channel activation, measurement/attribution, and cross-functional leadership with brand, revenue, and agency partners. No certification resources were supplied for this listing.
The listing marks remote as off (0); plan for on-site work in West Bethesda, Montgomery County, Maryland.
Director-level ownership of paid media strategy and how campaigns are activated and steered in market.
West Bethesda / North Bethesda near the Montgomery County Conference Center corridor in Maryland’s D.C. metro region.
Director, Paid Media & Activation Strategy Choice Hotels International, Inc. — West Bethesda, Montgomery County About This Position Choice Hotels International, Inc., a leading lodging franchisor based in North Bethesda, Maryland, is seeking a Director of Paid Media to lead full-funnel paid media strategy and execution across various platforms. The ideal candidate will have over 10 years of experience managing paid media programs with a deep focus on Paid Search and Paid Social. Your Responsibilities Lead the Media Planning & Activation team in developing and executing full-funnel paid media strategies. Manage the planning, implementation, and optimization of paid search and social campaigns across multiple platforms. Maintain oversight over budget allocation for all paid media initiatives to ensure alignment with business objectives. Evaluate performance metrics regularly to identify opportunities for improvement and growth. Who We're Looking For A minimum of 10 years of experience in managing paid media programs, particularly in Paid Search and Paid Social. Demonstrated leadership skills with the ability to mentor and develop a team. Strong analytical abilities to interpret data and make informed decisions. Experience working within the hospitality or travel industry is preferred but not required. About Choice Hotels International, Inc. Choice Hotels International, Inc. operates as one of the largest lodging franchisors in North Bethesda, Maryland. The company offers a wide range of hotel brands and services to cater to diverse market segments within the travel industry. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
Generated for personal interview prep · 2026-07-23 UTC · getajob.ai