Director of Performance Media

Join Hadley Designs as a Director of Performance Media — a full-time leadership position based in the United States. We're building products that matter to families everywhere, and we need a strategic media leader to amplify our message and drive measurable growth through paid performance channels.

About the Role

As Director of Performance Media at Hadley Designs, you'll own the strategy, execution, and optimization of our paid digital advertising programs across all major platforms. You'll lead a high-performing team, manage substantial media budgets, and drive customer acquisition and retention through data-driven campaigns. This is a hands-on leadership role where you'll balance strategic direction with channel expertise, ensuring every dollar spent contributes to our bottom line and our mission.

What You'll Do

• Develop and execute comprehensive performance media strategies aligned with company growth targets
• Oversee paid advertising campaigns across Google Ads, Meta, TikTok, and emerging platforms, optimizing for conversion and ROI
• Lead, mentor, and grow a team of media specialists and analysts
• Manage media budgets across multiple channels, ensuring efficient capital deployment and strong financial accountability
• Analyze campaign performance data, conduct A/B testing, and implement continuous optimization recommendations
• Partner with product, creative, and sales teams to align messaging and maximize campaign effectiveness
• Track and report on core KPIs including customer acquisition cost, return on ad spend, conversion rates, and lifetime value
• Stay current with platform changes, emerging channels, and industry best practices to maintain competitive advantage

What We're Looking For

• 7+ years of performance media management, with at least 2 years in a leadership or director-level role
• Proven expertise managing large-scale campaigns across Google Ads, Meta, and other major paid channels
• Strong analytical skills and fluency with analytics platforms, dashboards, and reporting tools
• Demonstrated experience building and leading high-performing media teams
• Track record of driving measurable business results and improving campaign efficiency and profitability
• Strategic thinking paired with hands-on execution and problem-solving capability
• Excellent communication and cross-functional collaboration skills

About Hadley Designs

Hadley Designs creates meaningful products for families who want more for their children — genuine curiosity, real confidence, and learning that feels joyful. We design thoughtfully, build carefully, and measure impact. We're building a team of people who share this vision.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.