Hadley Designs
Join Hadley Designs as a Director of Performance Media — a full-time leadership position based in the United States. We're building products that matter to families everywhere, and we need a strategic media leader to amplify our message and drive measurable growth through paid performance channels.
About the Role
As Director of Performance Media at Hadley Designs, you'll own the strategy, execution, and optimization of our paid digital advertising programs across all major platforms. You'll lead a high-performing team, manage substantial media budgets, and drive customer acquisition and retention through data-driven campaigns. This is a hands-on leadership role where you'll balance strategic direction with channel expertise, ensuring every dollar spent contributes to our bottom line and our mission.
What You'll Do
- Develop and execute comprehensive performance media strategies aligned with company growth targets
- Oversee paid advertising campaigns across Google Ads, Meta, TikTok, and emerging platforms, optimizing for conversion and ROI
- Lead, mentor, and grow a team of media specialists and analysts
- Manage media budgets across multiple channels, ensuring efficient capital deployment and strong financial accountability
- Analyze campaign performance data, conduct A/B testing, and implement continuous optimization recommendations
- Partner with product, creative, and sales teams to align messaging and maximize campaign effectiveness
- Track and report on core KPIs including customer acquisition cost, return on ad spend, conversion rates, and lifetime value
- Stay current with platform changes, emerging channels, and industry best practices to maintain competitive advantage
What We're Looking For
- 7+ years of performance media management, with at least 2 years in a leadership or director-level role
- Proven expertise managing large-scale campaigns across Google Ads, Meta, and other major paid channels
- Strong analytical skills and fluency with analytics platforms, dashboards, and reporting tools
- Demonstrated experience building and leading high-performing media teams
- Track record of driving measurable business results and improving campaign efficiency and profitability
- Strategic thinking paired with hands-on execution and problem-solving capability
- Excellent communication and cross-functional collaboration skills
About Hadley Designs
Hadley Designs creates meaningful products for families who want more for their children — genuine curiosity, real confidence, and learning that feels joyful. We design thoughtfully, build carefully, and measure impact. We're building a team of people who share this vision.
How to Apply
Ready to lead performance media at Hadley Designs? Apply through this listing to get started.
To apply for this job please visit www.adzuna.com.
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The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic consisting of 50 states and a federal capital district, Washington, D.C. The 48 contiguous states border Canada to the north and Mexico to the south, with the semi-exclave of Alaska in the northwest and the archipelago of Hawaii in the Pacific Ocean. The United States also asserts sovereignty over five major island territories and various uninhabited islands in Oceania and the Caribbean. It is a megadiverse country, with the world's th
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