- Company: Lifespace Communities
- Location: Desoto, Texas
- Salary: $158,900–$230,500/yr
Lifespace Communities — company details are preparing and update automatically in a few seconds (or refresh).
Join Lifespace Communities as Director of Marketing Demand Generation in Desoto, Texas. This full-time leadership position offers a compelling opportunity to drive resident acquisition, lead strategic demand generation initiatives, and shape marketing excellence across our senior living portfolio. Compensation: $158,900–$230,500 annually.
About the Role
Lifespace Communities is searching for an experienced Director of Marketing Demand Generation to own our resident acquisition strategy and execution. Based at our Texas Support Center in Dallas, you'll build and lead the complete demand generation pipeline—from strategy and program development through conversion optimization—establishing the marketing foundation that drives sustainable growth across our communities.
What You'll Do
- Develop and execute integrated demand generation strategies that fuel resident inquiry and accelerate the sales pipeline
- Manage all phases of the acquisition funnel, setting targets and optimizing conversion rates across touchpoints
- Lead cross-channel marketing campaigns targeting prospects actively researching senior living solutions
- Build and mentor a marketing team, establishing processes, best practices, and accountability for results
- Analyze market trends, competitive positioning, and performance data to identify growth opportunities and refine tactics
- Collaborate with sales leadership to ensure effective lead handoff, qualification standards, and ongoing conversion tracking
- Own marketing budgets, forecast resource allocation, and demonstrate ROI across all demand generation programs
What We're Looking For
- 8+ years in demand generation, lead generation, or B2C marketing, ideally in healthcare, senior living, or services
- Proven success building acquisition programs at scale in multi-location or enterprise environments
- Leadership experience managing and developing marketing teams to deliver measurable results
- Expertise in digital marketing channels, marketing automation, analytics, and conversion optimization
- Strategic mindset paired with hands-on execution capability and strong analytical skills
- Bachelor's degree in Marketing, Business Administration, or related discipline
About Lifespace Communities
Lifespace Communities creates purposeful senior living experiences across multiple regional communities. Our mission centers on meaningful engagement, resident independence, and quality of life. We're committed to attracting and serving residents who seek vibrant community and personalized care.
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Listing facts
- Role Director Marketing Demand Generation
- Employer Lifespace Communities
- Location Desoto, Texas
- Type Full Time
- Pay (from listing) $158,900–$230,500/yr
- Posted June 23, 2026
- Apply by August 2, 2026
- Country United States
- Overview Full job description on this page (340 words)
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