Country Marketing Specialist

Country Marketing Specialist at Bosch Group in Sofia, BG

Role Overview

The Country Marketing Specialist will be responsible for driving marketing strategies and initiatives that align with the overall brand objectives of Bosch Group. This role involves collaborating closely with cross-functional teams to ensure successful market penetration and customer engagement.

Your Responsibilities

• Develop and implement comprehensive marketing plans tailored to local markets.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Create compelling content that resonates with the target audience, including digital campaigns, social media strategies, and promotional materials.
• Manage budgets and allocate resources effectively to maximize ROI on marketing initiatives.
• Evaluate campaign performance using key metrics and provide insights for continuous improvement.

Skills & Qualifications

• Degree in Marketing or related field.
• Minimum 3 years of experience in a similar role, preferably within the automotive or technology industry.
• Strong understanding of digital marketing tools and platforms.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams.
• Fluency in Bulgarian and English; additional languages are a plus.

Why Join Bosch Group

Bosch Group offers a dynamic and innovative environment where you can contribute to the development of cutting-edge technologies that shape the future. As part of our team, you will have access to global resources, training opportunities, and a chance to work with industry leaders.

Next Steps

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Please ensure all required fields are filled out accurately for consideration.