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Expect scenarios on launching a country campaign under a global brand, measuring ROI with limited data, and partnering with sales. Be ready to discuss Bosch’s multi-sector footprint and how you localize without diluting brand standards.
Strong fit if you enjoy country ownership inside a large engineering brand, remote-capable collaboration from Sofia, and marketing that bridges global product stories with local market reality.
As a Country Marketing Specialist for Bosch Group, a typical day centers on local go-to-market for Bulgaria: briefing campaigns with brand and product teams, adapting global messaging, coordinating partners and agencies, tracking channel performance, and aligning with regional stakeholders so country plans stay on brand and on budget.
Build strength in country-level marketing: B2B or industrial brand positioning, campaign brief writing, analytics for funnel and lead quality, stakeholder management across product and sales, and clear English plus Bulgarian for local market work. No certification list was provided for this listing.
The listing marks remote as available for a Sofia-based Country Marketing Specialist; confirm hybrid expectations in the interview.
Bosch is a diversified engineering group spanning mobility, industrial technology, consumer goods, and energy-related solutions.
Start with Bosch on Wikipedia and product sites such as Bosch Rexroth.
Website: boschrexroth.com
Robert Bosch GmbH, commonly known as Bosch, is a German multinational engineering and technology company headquartered in Gerlingen, Baden-Württemberg, Germany. The company was founded by Robert Bosch in Stuttgart in 1886. Bosch is 94% owned by the Robert Bosch Stiftung, a charitable institution. Although the charity is funded by owning the vast majority of shares, it has no voting rights and is involved in health and social causes unrelated to Bosch's business.
Public cache only — not an employee review.
COUNTRY MARKETING SPECIALIST at Bosch Group in Sofia, BG Role Overview The Country Marketing Specialist will be responsible for driving marketing strategies and initiatives that align with the overall brand objectives of Bosch Group. This role involves collaborating closely with cross-functional teams to ensure successful market penetration and customer engagement. Your Responsibilities Develop and implement comprehensive marketing plans tailored to local markets. Analyze market trends and competitor activities to identify opportunities for growth. Create compelling content that resonates with the target audience, including digital campaigns, social media strategies, and promotional materials. Manage budgets and allocate resources effectively to maximize ROI on marketing initiatives. Evaluate campaign performance using key metrics and provide insights for continuous improvement. Skills & Qualifications Degree in Marketing or related field. Minimum 3 years of experience in a similar role, preferably within the automotive or technology industry. Strong understanding of digital marketing tools and platforms. Excellent communication and interpersonal skills to work effectively with cross-functional teams. Fluency in Bulgarian and English; additional languages are a plus. Why Join Bosch Group Bosch Group offers a dynamic and innovative environment where you can contribute to the development of cutting-edge technologies that shape the future. As part of our team, you will have access to global resources, training opportunities, and a chance to work with industry leaders. Next Steps To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Please ensure all required fields are filled out accurately for consideration.
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