Director of Account Based Marketing

Power Digital, a technology-driven growth marketing firm, seeks a Director of Account Based Marketing to lead ABM strategy and execution across our B2B client portfolio, working fully remote from Colombia.

About This Position

In this role, you'll serve as the strategic architect and operational leader for Power Digital's account-based marketing discipline. You'll combine strategic vision with hands-on platform expertise, managing the journey from target account identification through pipeline acceleration. This position demands both strategic depth—designing frameworks that connect intent signals to revenue outcomes—and tactical agility, ensuring ABM programs stay coordinated across our creative, content, media, and lifecycle teams. Advanced spoken and written English proficiency is essential for client-facing strategy work and cross-functional leadership.

Your Responsibilities

• Direct end-to-end ABM strategy for our B2B client base, from account tiering and intent analysis to multi-channel campaign execution
• Architect and oversee 6Sense and Demandbase platform implementations, including account scoring, intent integration, and predictive modeling
• Develop comprehensive ABM audits, strategic playbooks, and go-to-market plans in partnership with our Strategy team
• Translate intent data and engagement signals into actionable directives for our Paid Media, Social, Content, and Email teams
• Champion cross-functional alignment, ensuring ABM campaigns integrate seamlessly across SEO, Creative, PR, Influencer, and optimization disciplines
• Conduct client strategy presentations and lead discovery conversations on account-focused approaches
• Build and refine our ABM measurement framework, connecting account activities to pipeline influence and revenue impact
• Mentor team members in platform proficiency and account-based methodology
• Identify process improvements within our ABM delivery and drive implementation
• Apply AI technologies to strengthen ABM optimization and performance reporting

What You Bring

• Seven or more years of B2B marketing strategy and ABM experience, managing complete account-based programs either in-house or in an agency setting
• Mandatory hands-on expertise with 6Sense, Demandbase, or comparable ABM and intent data platforms—this is a core requirement
• Solid working knowledge of Salesforce, Marketo, HubSpot, and how these systems connect with ABM tools
• Demonstrated expertise in intent data interpretation, predictive account scoring, and operationalizing account tiers across channels
• Confident ability to present strategy to clients and facilitate discovery-level conversations
• Strong project management capabilities and capacity to manage multiple concurrent client programs
• Clear understanding of business metrics, pipeline mechanics, and ABM's measurable contribution to revenue
• Collaborative mindset with proven ability to lead cross-functional teams informally

More About Power Digital

We're a growth marketing firm at the intersection of strategy, creative, and data science, working with leading brands worldwide. Our teams combine consultative marketers, engineers, analysts, and creatives who challenge conventional marketing through rigorous testing and data-driven insights. We manage substantial media budgets and leverage our proprietary nova platform to help clients measure marketing impact with precision. Power Digital prioritizes people and culture, values diverse perspectives, and creates space for growth within a dynamic, rapidly expanding organization.

Applying for This Role

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