Assistant Manager, Marketing (Brand Strategy & Engagement)

Assistant Manager, Marketing (Brand Strategy & Engagement) at Scoot in Singapore (nationwide) (nationwide)

The Opportunity

The Assistant Manager, Brand Strategy & Engagement plays a pivotal role in strengthening Scoot's brand equity, relevance and distinctiveness across priority markets. The role is responsible for developing and executing integrated brand campaigns, leading social media strategy and content development, managing agency partners, and driving audience engagement initiatives that build awareness.

Responsibilities

• Developing and executing integrated brand campaigns to enhance Scoot's brand presence in key markets
• Leading the social media strategy and content creation for various platforms
• Managing agency partners to ensure campaign execution aligns with brand objectives
• Determining and implementing audience engagement strategies that drive brand awareness and loyalty

Qualifications

• Proven experience as an Assistant Manager or similar role in marketing, preferably within the travel or hospitality industry
• A deep understanding of brand strategy and execution, with a focus on social media and digital engagement
• Excellent communication skills to work effectively with internal teams and external partners
• Strong project management abilities to oversee multiple campaigns simultaneously
• Experience in managing agency relationships and ensuring deliverables meet expectations

More About Scoot

Scoot is a leading airline based in Singapore (nationwide) (nationwide), known for its innovative approach to air travel. The company focuses on delivering exceptional customer experiences through its brand strategy and marketing efforts.

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