Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Be ready to discuss brand strategy choices, how you measure engagement, and how you prioritize limited budgets across channels. Prepare one concise example of a campaign or brand initiative you owned end to end, including constraints, trade-offs, and results.
Strong fit if you can translate brand strategy into clear engagement plans, work cross-functionally under deadlines, and communicate crisply with leadership—on site in Singapore at Scoot.
As Assistant Manager, Marketing (Brand Strategy & Engagement) at Scoot in Singapore, expect a mix of brand planning, campaign coordination, and stakeholder updates. A typical day may include refining messaging and engagement plans, reviewing creative or channel performance with partners, aligning with commercial and comms teams, and preparing brief status packs for leadership.
No. The listing is for Singapore and is not marked remote.
Brand strategy and engagement—planning how the brand shows up and how audiences connect with it, not pure performance-ops alone.
Scoot’s current brand and campaign tone, recent public marketing, and how a budget carrier balances brand and commercial goals in Singapore.
Assistant Manager, Marketing (Brand Strategy & Engagement) at Scoot in Singapore The Opportunity The Assistant Manager, Brand Strategy & Engagement plays a pivotal role in strengthening Scoot's brand equity, relevance and distinctiveness across priority markets. The role is responsible for developing and executing integrated brand campaigns, leading social media strategy and content development, managing agency partners, and driving audience engagement initiatives that build awareness. Responsibilities Developing and executing integrated brand campaigns to enhance Scoot's brand presence in key markets Leading the social media strategy and content creation for various platforms Managing agency partners to ensure campaign execution aligns with brand objectives Determining and implementing audience engagement strategies that drive brand awareness and loyalty Qualifications Proven experience as an Assistant Manager or similar role in marketing, preferably within the travel or hospitality industry A deep understanding of brand strategy and execution, with a focus on social media and digital engagement Excellent communication skills to work effectively with internal teams and external partners Strong project management abilities to oversee multiple campaigns simultaneously Experience in managing agency relationships and ensuring deliverables meet expectations More About Scoot Scoot is a leading airline based in Singapore, known for its innovative approach to air travel. The company focuses on delivering exceptional customer experiences through its brand strategy and marketing efforts. Ready to Apply? To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
Generated for personal interview prep · 2026-08-15 UTC · getajob.ai