Growth Marketing Specialist (N. America)

Iherb is seeking a Growth Marketing Specialist (N. America) for a full-time position based in Irvine, CA, where you will help drive customer acquisition and engagement strategies across the North American market. This role offers the chance to shape growth initiatives in a dynamic team setting right in the heart of Irvine, CA.

Role Overview

As the Growth Marketing Specialist (N. America) at Iherb in Irvine, CA, you will focus on identifying opportunities to expand market presence, refine customer journeys, and measure campaign performance specifically for North American audiences. This full-time Growth Marketing Specialist (N. America) opportunity involves collaborating with cross-functional teams to test ideas, interpret data, and scale successful tactics that support overall business goals while working on-site in Irvine, CA.

Key Responsibilities

• Design and implement growth experiments targeting North America to boost user acquisition, activation, and retention metrics.
• Analyze marketing funnel data using standard analytics platforms to uncover insights and recommend optimizations for the Growth Marketing Specialist (N. America) initiatives.
• Coordinate multi-channel campaigns including digital ads, email flows, and content efforts tailored to Irvine, CA and broader North American markets.
• Conduct A/B tests and performance reviews to refine messaging, offers, and channels used by the Growth Marketing Specialist (N. America) team.
• Partner with product, analytics, and creative groups to align growth activities with company objectives and report progress regularly.
• Monitor competitive landscape and industry trends relevant to growth marketing in North America to keep strategies current and effective.

What You Bring

• Proven background in growth marketing or similar roles with hands-on experience driving results in North American markets.
• Strong command of analytics tools, campaign tracking, and data interpretation to support a Growth Marketing Specialist (N. America) position.
• Familiarity with digital marketing channels such as paid media, SEO fundamentals, email automation, and conversion rate optimization.
• Ability to manage multiple projects, communicate insights clearly, and thrive in collaborative, on-site environments in Irvine, CA.
• Analytical mindset combined with creative problem-solving skills suited to full-time growth marketing work at Iherb.
• Bachelor’s degree in marketing, business, or related field preferred, along with relevant professional experience.

About the Company

Iherb is hiring for this role and offers a supportive team environment.

Applying for This Role

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