Campaign Manager, Conversion

Join Meredith as a Campaign Manager, Conversion in a full-time role across 2 Locations, where you'll lead the strategy and execution of digital campaigns designed to drive measurable business results through optimized conversion performance.

What This Role Involves

As a Campaign Manager focused on conversion, you'll own the end-to-end lifecycle of marketing campaigns that connect Meredith's audiences with products and services. You'll analyze consumer behavior, test creative approaches, and refine targeting strategies to maximize conversion outcomes. This is a hands-on position where data-driven decisions and creative problem-solving go hand in hand—you'll balance strategic planning with the ability to move quickly and adapt based on performance insights.

Your Responsibilities

• Develop, execute, and optimize conversion-focused campaigns across multiple digital channels
• Monitor campaign performance metrics and analytics, identifying opportunities to improve conversion rates and return on investment
• Collaborate with creative, product, and analytics teams to align campaign objectives and messaging
• Conduct A/B testing and multivariate testing to validate hypotheses and refine campaign elements
• Manage campaign budgets and track spend efficiency
• Prepare regular performance reports and communicate findings to stakeholders
• Stay current with industry trends and competitive landscape to inform strategy

Qualifications

• 2+ years of experience managing digital marketing or conversion campaigns
• Demonstrated understanding of conversion optimization principles and digital marketing metrics
• Proficiency with analytics platforms and ability to interpret data to guide decisions
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Excellent written and verbal communication skills
• Experience with marketing automation tools or campaign management platforms is a plus
• Bachelor's degree in marketing, business, communications, or related field preferred

Working at Meredith

Meredith is a leading media and marketing company with a diverse portfolio of brands and audiences. We value innovation, collaboration, and data-driven decision-making. Our teams work in a dynamic environment where your contributions directly impact measurable business outcomes, and your growth as a marketing professional is supported through ongoing learning opportunities.

Apply Today

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