Senior Manager, Marketing Planning And Strategy - Member Engagement

Join Walmart's Sam's Club as a Senior Manager, Marketing Planning And Strategy - Member Engagement in Bentonville, Arkansas. This full-time leadership role offers the opportunity to shape member loyalty and engagement strategy for one of the nation's leading wholesale retailers.

About the Role

Sam's Club is seeking a strategic, performance-driven marketing leader to develop and execute comprehensive marketing strategy focused on member retention, engagement, and loyalty. You'll lead the planning and implementation of innovative omni-channel marketing programs that deepen member relationships, drive adoption of high-value services and loyalty initiatives, and deliver measurable business results across all member touchpoints.

What You'll Do

• Develop comprehensive member engagement and loyalty marketing strategies aligned with Sam's Club business objectives
• Lead the design and execution of omni-channel marketing campaigns across digital, in-store, email, mobile, and social platforms
• Manage marketing planning, budget allocation, and resource optimization to maximize return on marketing investment
• Collaborate with cross-functional teams including merchandising, operations, and technology to align member engagement initiatives
• Analyze member data and campaign performance metrics to identify trends, optimize tactics, and recommend strategic improvements
• Lead and mentor marketing teams, fostering a culture of innovation and data-driven decision-making
• Monitor competitive landscape and emerging member engagement trends to keep Sam's Club at the forefront of member-centric marketing

What We're Looking For

• Proven experience in marketing management, strategic planning, and member or customer engagement programs at enterprise scale
• Strong background in omni-channel marketing strategy development and execution
• Demonstrated expertise in data analysis, business intelligence, and translating insights into actionable marketing strategies
• Experience leading and managing high-performing marketing teams
• Deep understanding of member retention, loyalty program mechanics, and customer lifecycle marketing
• Proficiency with marketing technology platforms, analytics tools, and marketing automation systems
• Excellent communication and stakeholder management skills across organizational levels
• Bachelor's degree in Marketing, Business, or related field (or equivalent professional experience)

About Sam's Club

Sam's Club is a membership-based wholesale retailer and Walmart subsidiary serving millions of business and individual members across North America. We're committed to providing exceptional value and fostering an inclusive workplace where talented leaders like you can drive meaningful impact.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.