Senior Manager, Data Science & Analytics (Media Mix Modelling)

Senior Manager, Data Science & Analytics (Media Mix Modelling) at Pfizer in Mumbai, India

What This Role Involves

The role involves leading the design, development, and deployment of marketing mix modeling, multi-touch attribution, and AI-driven analytics. You will work at the intersection of advanced analytics, agentic AI, and commercial strategy to unlock the return on every marketing dollar.

Responsibilities

• Leverage data science, AI, and autonomous agents to drive business insights and optimize marketing strategies.
• Design and implement marketing mix models to provide actionable insights for decision-making.
• Develop and maintain multi-touch attribution models to understand the impact of various marketing channels on customer behavior.
• Incorporate AI-driven approaches to enhance predictive analytics capabilities and improve ROI forecasting.
• Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure alignment and effective implementation of data science initiatives.

Who We're Looking For

We are seeking a highly skilled Senior Manager, Data Science & Analytics who is passionate about using data-driven approaches to drive business value. Key requirements include:

• A proven track record in leading data science and analytics projects within a marketing or commercial setting.
• Expertise in media mix modeling, multi-touch attribution, and AI-driven analytics.
• Strong experience with statistical analysis tools, machine learning algorithms, and data visualization techniques.
• Excellent communication and collaboration skills to work effectively across multiple departments.
• A deep understanding of the pharmaceutical industry and its marketing challenges is preferred but not mandatory.

About Pfizer

Pfizer is a global leader in biopharmaceutical research and development. Our mission is to discover, develop, and deliver innovative medicines that significantly improve patient outcomes and address some of the world’s most challenging diseases.

Applying for This Role

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