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Strong fit if you combine senior analytics leadership with proven MMM delivery and can operate on-site in Mumbai for a large, process-heavy global pharma organization. Weaker fit if you want pure IC research without stakeholder and people management.
As Senior Manager, Data Science & Analytics (Media Mix Modelling) at Pfizer in Mumbai, you would typically lead MMM work that links marketing spend to outcomes: frame questions with marketing and brand stakeholders, build and validate mix models, stress-test assumptions, and translate lift and ROI into budget recommendations. Much of the day is reviews, stakeholder readouts, and coaching analysts—not pure coding.
Prioritize media mix / marketing mix modelling, causal inference and experimentation design, advanced regression and Bayesian or hierarchical models, Python or R for production analytics, and clear storytelling for non-technical marketing leaders. Domain literacy in pharmaceutical commercial and compliance context helps.
No. The listing is for Mumbai, Maharashtra, with remote set to off-site not indicated.
Quantifying how channels and campaigns drive outcomes so marketing investment can be planned and justified with models, not vanity metrics alone.
A long-standing U.S. pharma and biotech firm (founded 1849, ticker PFE) focused on medicines and vaccines at global scale.
Website: pfizer.com
Pfizer Inc. is an American multinational pharmaceutical and biotechnology corporation headquartered at The Spiral in Manhattan, New York City. Founded in 1849 in New York by German entrepreneurs Charles Pfizer and Charles F. Erhart, Pfizer is one of the oldest pharmaceutical companies in North America.
Public cache only — not an employee review.
Senior Manager, Data Science & Analytics (Media Mix Modelling) at Pfizer in Mumbai, Maharashtra What This Role Involves The role involves leading the design, development, and deployment of marketing mix modeling, multi-touch attribution, and AI-driven analytics. You will work at the intersection of advanced analytics, agentic AI, and commercial strategy to unlock the return on every marketing dollar. Responsibilities Leverage data science, AI, and autonomous agents to drive business insights and optimize marketing strategies. Design and implement marketing mix models to provide actionable insights for decision-making. Develop and maintain multi-touch attribution models to understand the impact of various marketing channels on customer behavior. Incorporate AI-driven approaches to enhance predictive analytics capabilities and improve ROI forecasting. Collaborate with cross-functional teams, including marketing, sales, and IT, to ensure alignment and effective implementation of data science initiatives. Who We're Looking For We are seeking a highly skilled Senior Manager, Data Science & Analytics who is passionate about using data-driven approaches to drive business value. Key requirements include: A proven track record in leading data science and analytics projects within a marketing or commercial setting. Expertise in media mix modeling, multi-touch attribution, and AI-driven analytics. Strong experience with statistical analysis tools, machine learning algorithms, and data visualization techniques. Excellent communication and collaboration skills to work effectively across multiple departments. A deep understanding of the pharmaceutical industry and its marketing challenges is preferred but not mandatory. About Pfizer Pfizer is a global leader in biopharmaceutical research and development. Our mission is to discover, develop, and deliver innovative medicines that significantly improve patient outcomes and address some of the world’s most challenging diseases. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there. Please ensure all required fields are filled out accurately to avoid any delays in processing your application.
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