Paid Media Manager

Join Benevity as a Paid Media Manager in Calgary, Alberta — a remote-friendly role where you'll engineer the technical backbone of paid and organic growth for one of the world's leading social-impact technology platforms.

About the Role

As a Paid Media Manager at Benevity, you'll be the technical strategist powering our paid and organic inbound programs. Reporting to the Senior Manager, Digital Marketing within the Growth Marketing team, you'll bridge campaign strategy and channel execution, working hand-in-hand with our Demand Generation and ABM Managers to keep programs on track toward pipeline targets. You'll own the technical setup of our LinkedIn and Google paid efforts — covering audience configuration, bidding, and ongoing optimization — while steering our SEO/AEO agency partnership and maintaining the measurement stack (Google Analytics and Google Tag Manager) that feeds accurate tracking into HubSpot and Salesforce.

Key Responsibilities

• Build, launch, and refine paid media campaigns across paid search, paid social (with a focus on LinkedIn), and retargeting.
• Prioritize key accounts and high-intent audiences, balancing awareness, intent capture, and efficiency throughout long sales cycles.
• Review performance daily, correct inefficiencies early, and team up with sales and ops to raise lead quality.
• Measure results against baselines using qualified leads, pipeline influence, and account-warming signals.
• Develop dashboards and reporting in HubSpot, turning raw data into clear recommendations for stakeholders.
• Maintain conversion tracking, GA4 events, and GTM setups, and routinely audit the health of tracking pixels.
• Design structured experiments across audiences, ad formats, content, and messaging to scale what performs.
• Partner cross-functionally with Demand Gen, ABM, Sales, BDR, and Marketing Ops to protect data integrity and alignment.

Qualifications

• 3–5 years in growth, performance, or digital marketing.
• Hands-on experience running paid media campaigns and interpreting performance dashboards.
• Clear communication about channel performance, emerging trends, and strategic next steps.
• Comfort with long sales cycles and account-based marketing (ABM).
• Familiarity with our stack: HubSpot, Salesforce, Clay, Google Ads, LinkedIn Ads, YouTube, Meta Ads, Google Tag Manager, Google Analytics, and G2.

About Benevity

Benevity is how the world does good, giving companies and their people the technology to act on the causes they care about — through giving, volunteering, grantmaking, employee resource groups, and micro-actions. We support most Fortune 100 brands and are proudly one of Canada's first B Corporations, with team members across Canada, Spain, Switzerland, the UK, the US, and beyond. We embrace a flexible hybrid way of working, and diversity, equity, inclusion, and belonging are woven into who we are.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.