Growth Marketing Manager (User Acquisition) – Mobile Subscription Products

Growth Marketing Manager (User Acquisition) – Mobile Subscription Products at Appnation, Istanbul - Full Time, No Remote

Position Summary

We are seeking a Growth Marketing Manager to join our dynamic team at Appnation. As a key player in user acquisition for our mobile subscription products, you will drive significant growth through strategic marketing initiatives and data-driven campaigns. This role is crucial for expanding our reach and engagement with millions of users worldwide.

Day-to-Day Responsibilities

• Develop and execute user acquisition strategies to increase app downloads and subscriptions.
• Analyze market trends, competitor activities, and user behavior to inform marketing decisions.
• Optimize campaigns for maximum ROI through A/B testing and data analysis.
• Collaborate with cross-functional teams including product, design, and engineering to ensure seamless integration of marketing efforts.
• Monitor KPIs and adjust strategies as needed to meet business objectives.

Requirements

• 3+ years of experience in user acquisition or growth marketing for mobile apps.
• Demonstrated success in driving user acquisition through various channels including social media, email, and paid advertising.
• Familiarity with analytics tools such as Google Analytics, Mixpanel, and others to track campaign performance.
• Strong understanding of A/B testing principles and ability to implement effective tests.
• Excellent communication and collaboration skills to work effectively across departments.

About Appnation

Appnation is a team of builders, designers, and engineers dedicated to creating AI-powered mobile apps that reach millions of users worldwide. Since 2021, we have been at the forefront of innovation in AI, productivity, and mobile experiences with products like Genie, Translate AI, and Arch. Our apps have reached over 90M+ users globally and are among the top apps in more than 30 countries.

Apply Today

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