Marketer | Field Marketing – Japan

We are seeking a Marketer who will develop and execute HubSpot’s Field Marketing strategy in Japan through high-impact in-person and virtual events that drive pipeline growth and customer engagement, in particular targeting the Small Business and Mid-Market segments. This role requires someone who thrives at the intersection of sales collaboration, event production, and experiential marketing – someone who can create memorable in-person and virtual experiences that drive meaningful business relationships and pipeline growth. 

You’ll be building and scaling our field marketing presence while serving as the primary marketing contact for Japan BDR (Business Development Reps), Sales and Customer Success Teams. The ideal candidate is a hands-on event marketer who excels at logistics coordination, stakeholder management, and creates memorable brand experiences that convert to measurable business results.

You will work closely with our APAC and global marketing teams to share learnings from the Japan market while adapting global field marketing best practices for local success.

Responsibilities:

• Develop and execute in-person and virtual event strategy for Japan, including trade shows, prospect roundtables, third party events, and group demos, to drive sales pipeline, revenue, and brand awareness targeting Small Business and Mid Market segments
• Own the end-to-end process for field marketing events, including content creation, speaker coordination, logistics management, and vendor relationships
• Serve as the primary marketing contact for Japan BDR, Sales and Customer Success Teams on event-related initiatives, managing event invitations, attendance coordination, and ensuring active participation in field marketing programs
• Collaborate closely with Revenue Marketing and Integrated Marketing colleagues to share local market insights and ensure effective execution of integrated campaigns
• Track and analyze performance on deals, pipeline, and MRR generated through field marketing initiatives, identifying opportunities for continuous improvement

Qualifications:

• Native Japanese speaker with business-level English proficiency and excellent communication skills in both languages
• 3~5 years of B2B marketing experience with proven track record in hands-on event execution and field marketing, ideally within SaaS environments, with demonstrated ability to set event strategy and prioritize initiatives based on business impact
• Strong relationship-building skills with BDR and Sales Teams, with demonstrated ability to work collaboratively in cross-functional environments
• Exceptional project management and logistics coordination abilities for managing multiple simultaneous events with strong attention to detail
• Hands-on experience with event logistics including venue sourcing, vendor negotiations, catering coordination, and on-site event management
• Comfortable being on-site at events in Tokyo, Osaka, or other cities, managing real-time adjustments, and ensuring flawless attendee experiences
• Experience building speaker programs, recruiting executive speakers, and coordinating customer testimonials and panels
• Self-starter with proven ability to independently manage end-to-end event production including vendor relationships, venue negotiations and on-site execution in the Japanese market
• Data-oriented with ability to track event performance, pipeline attribution, and optimize programs based on measurable results

What You’ll Be Doing Day-to-Day:

• Planning and executing in-person and virtual events from venue selection and vendor negotiations to on-site coordination and post-event follow-up
• Collaborating within the Marketing Team, as well as BDR and Sales Leaders, on event strategy, target account selection, invitation lists, and team engagement
• Managing speaker recruitment, rehearsals, and customer panel coordination for high-quality program delivery
• Coordinating with vendors, venues to ensure smooth event execution and exceptional attendee experiences
• Conducting post-event debriefs with BDR and Sales Teams and analyzing attendee feedback to continuously improve event quality

What Makes This Role Exciting:

• [Boots-on-the-Ground Impact] You’ll be the regional operator who brings marketing programs to life in Japan, creating memorable brand experiences that directly drive pipeline and customer engagement. You’ll own the complete event lifecycle from concept to measurable business results.
• [Strategic Sales Partnership] Working as the primary event marketing partner for Japan SB and Mid-Market BDR and Sales Teams, you’ll build strong relationships that bring prospects and customers together for meaningful conversations, accelerate deal cycles and strengthen customer relationships.
• [Regional Influence] Your field marketing successes in Japan will be shared across APAC and globally within HubSpot, positioning you at the forefront of field marketing innovation while showcasing what works in the unique Japanese B2B market.

We welcome diverse perspectives and encourage applicants to apply even if your experiences don’t perfectly align with every requirement.