Director of Digital Marketing

Senecacasinos invites applications for the Director of Digital Marketing role based in Niagara Falls, NY. This full-time opportunity suits an experienced leader ready to guide high-impact digital initiatives for professionals exploring Director of Digital Marketing jobs in Niagara Falls, NY or Senecacasinos careers.

The Opportunity

The Director of Digital Marketing position at Senecacasinos places you at the center of online growth efforts right here in Niagara Falls, NY. You will steer the overall digital vision, connect marketing activities to broader organizational priorities, and help the company stand out in search results and social channels that matter most to local and regional audiences. This is a hands-on leadership opening ideal for candidates seeking Director of Digital Marketing near me roles that blend strategy with measurable execution.

What You'll Do

Day to day, you will take ownership of the full digital marketing function and deliver results through:

• Building and refining multi-channel digital marketing plans that advance key business objectives
• Directing SEO, paid search, social media, email, content, and display campaigns from concept through optimization
• Tracking campaign performance with analytics platforms, then translating insights into continuous improvement
• Setting and managing digital budgets while evaluating agency and technology partners
• Mentoring digital marketers and fostering a culture of data-informed decision making
• Partnering with internal teams on brand-consistent messaging and go-to-market support
• Staying ahead of platform algorithm changes, privacy updates, and emerging digital formats

Qualifications

Successful Director of Digital Marketing candidates for this Niagara Falls, NY opening typically demonstrate:

• Substantial progressive experience leading digital marketing programs or teams
• Expertise across search optimization, paid media, social platforms, content strategy, and conversion tracking
• Comfort interpreting analytics dashboards and presenting clear recommendations to stakeholders
• Strong people-management, storytelling, and cross-functional collaboration skills
• Bachelor’s degree in marketing, communications, business, or equivalent practical experience
• Willingness to work onsite with the team at the Niagara Falls, NY location

Working at Senecacasinos

Senecacasinos is hiring for this role and offers a supportive team environment where professionals can grow their expertise and contribute meaningfully.

Applying for This Role

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.